Morgan CarpenterOct 6, 20233 minBeauty from Within: Trend Watch for BrandsOne key trend has swept the beauty and wellness industries and changed brands’ creation and marketing of products -- beauty from within....
Morgan CarpenterSep 27, 20233 minLatest Trend Report for Beauty BrandsConsumers in the beauty industry are increasingly savvy about the products they reach for, and the most successful cosmetics brands are...
Morgan CarpenterJul 28, 20234 minMisleading Beauty Claims to Avoid, and Resources for BrandsAs a consumer brand operating in the beauty industry, the importance of maintaining trust and credibility cannot be overstated....
Morgan CarpenterJun 23, 20232 minThe Beauty Revolution: Embracing Biotech in Products and MarketingRecently, the world of beauty has undergone a remarkable transformation, fueled by groundbreaking advancements in biotechnology. Beauty...
Morgan CarpenterFeb 20, 20233 minSkincare Brands’ guide to Content About Aging SkinCreating Empowering Content about Skin Aging Skin aging is a natural change in the complexion that happens over time, but may be...
Morgan CarpenterFeb 17, 20233 min6 Social Media Content Ideas for Beauty Brands Content for Brands of all Sizes The beauty industry is highly visual, making it a natural fit for social media marketing. However, with...
Morgan CarpenterFeb 6, 20233 minBody Positive Marketing for Beauty BrandsWhat is Body Positivity? Body positivity is a movement that celebrates diversity in bodies of all shapes, sizes, colors, ages, and...