Clinical trials and Research Blog

Ever stared at a bottle of face serum or a jar of pet supplements and thought, “Can it really do all that?”  You're not alone, and your customers are asking the same thing. These bold promises, known as label claims, are the billboard of your brand. They tell shoppers what to expect, why your product is special, and why they should trust you with their skin, health, or pets. But here’s the truth: catchy claims are only half the battle. The real magic? Being able to prove them

Fish oil continues to dominate the supplement market, renowned for its wide array of health benefits, ranging from cardiovascular support...

Clean beauty continues to dominate the personal care market, and natural deodorants remain a top-performing category. As consumer...

In the wellness industry, the right claim can make or break a product. But saying the wrong thing, like hinting that your supplement...

When browsing the supplement aisle or shopping for superfoods and health beverages, you’ve likely seen phrases like “high in vitamin C,”...

In an industry where buzzwords like “clinically proven” and “scientifically tested” dominate product packaging and ad copy, it’s easy for...

Have you ever seen a product claim that sounded too good to be true? “Eliminates wrinkles overnight!” or “Boosts energy instantly!”,...

How do you create a product claim? A beauty brand can make product claims by providing evidence to support the claims it makes about its...

Nutritional claims often involve something known as Structure/Function Claims. Today we’ll take a deep dive into what these are, and why...

Red clover is a legume that’s grown increasingly popular as an ingredient in supplements. Some of the health claims surrounding red...

Clinical trials are the best way to invest in your brand and give your customers the information they actually care about (read more...

Earlier this week we overviewed the realities of clinical trials for pet products. These trials are how various pet products gather the...

Health claims on Over the Counter (OTC) medications and supplements can be confusing and make it harder to get exactly what you need when...