The Citruslabs blog covers all things clinical trial patient recruitment and retention as well as exciting news and developments in the medical research industry. Browse our recent posts or search for a topic you're interested in to learn more.
In an industry overflowing with bold claims and buzzwords, statistical significance is one of the few tools that can truly separate credible brands from the crowd. For health and wellness categories, clinical research isn’t just a luxury, it’s a necessity. But not all research is created equal. The difference between “nice to have” results and real, marketable proof often comes down to whether your findings are statistically significant. Let’s dive into what that actually mea
