The Citruslabs blog covers all things clinical trial patient recruitment and retention as well as exciting news and developments in the medical research industry. Browse our recent posts or search for a topic you're interested in to learn more.
In today’s wellness and beauty markets, science sells, but only when it’s credible. With phrases like clinically tested and scientifically proven flooding product packaging, savvy consumers and regulators are asking the same question: Where’s the data? One key number that often makes or breaks the credibility of a clinical trial is the p-value. Whether you’re launching a new supplement, skincare serum, or pet health product, understanding how p-values work, and what they actu
In an industry overflowing with bold claims and buzzwords, statistical significance is one of the few tools that can truly separate credible brands from the crowd. For health and wellness categories, clinical research isn’t just a luxury, it’s a necessity. But not all research is created equal. The difference between “nice to have” results and real, marketable proof often comes down to whether your findings are statistically significant. Let’s dive into what that actually mea
