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Everything Your Brand Needs to Know about Nutraceuticals



A new trend has entered the personal care landscape: Nutraceuticals. This dynamic category of products is an alternative to pharmaceuticals that promise holistic well-being through the use of nutritional supplements. Think superfoods and nutrient-packed supplement formulas. Today, we delve deeper into this trend and uncover the ways that clinical research can play a pivotal role in your brand’s adoption of it.


Nutraceuticals: Where Science Meets Practicality

Nutraceuticals, combining "nutrition" and "pharmaceuticals," represent a category of functional foods and supplements designed to offer more than just basic nourishment. These products are formulated with bioactive compounds that address overall wellness and specific health-related concerns.


For instance, nutraceutical supplements tackle a specific concern, such as skin health, by targeting your body’s overall health. This can look like formulas that support your immune system in order to support better skin or formulas that target stress and anxiety overall to improve digestion symptoms.


These formulas are composed of natural ingredients, derived from food-based sources to supplement your diet and provide you with super-charged nutritional solutions to health concerns you may otherwise turn to pharmaceuticals for.


Why are Nutraceuticals Popular?

Modern consumers are embracing a holistic approach to self-care that extends beyond surface-level solutions. Nutraceuticals resonate with this trend by fulfilling dietary requirements and addressing a wide range of health and wellness concerns.


Further, in our fast-paced world, Nutraceuticals provide an attractive proposition by offering a streamlined way to enhance overall wellness in one step. As these ultra-nutritional supplements generally offer a blend of ingredients that widely improve health, consumers can incorporate these products seamlessly into their daily routines, aligning with their busy lifestyles without the need for multiple steps or products.


Scientific Backed Claims and CROs

As with most new developments in the health and wellness sphere, the backbone of nutraceuticals lies in clinical investigation and validation. This process is somewhat more complicated in nutraceuticals than in other forms of supplements, as most countries do not allow for food items to be labeled as providing medicinal benefits. However, since these products tend to take the form of capsules, powders, or other vitamin-esque delivery methods, they are typically studied and marketed as a form of dietary supplement in the US.


This means that any nutraceutical products you create must have as much scientific validation behind them as is required of supplements. The FDA and FTC have tightened their regulations for marketing supplement product claims, and now require some form of research to support the claims.


This is also where contract research organizations (CROs) can come in handy. These are teams of experienced researchers who can work with consumer brands to design and run clinical trials or other forms of consumer research. These organizations make research much more accessible to brands of all sizes, even if you have no experience in creating product claims and need guidance from recruitment through to the publication of results. With nutraceutical products, it may be especially important to work with a CRO to ensure data quality, regulatory approval, and eventually, transparent marketing of your formula performance claims.


Wrapping Up

As the nutraceutical landscape evolves, its potential continues to expand. CROs will remain at the forefront, driving innovation through data-driven insights. Nutraceuticals represent a significant consumer demand for holistic wellness options that are science-backed and easy to incorporate into their daily routines. They offer a pragmatic way to address health and wellness concerns through nutritional supplementation. With the expertise of contract research organizations, brands can adopt the nutraceutical trend and provide scientific backing for their products with ease.



Want to create your own product claims?

Citruslabs provides a simple and affordable way to prove that your products actually work. At Citruslabs, we design a clinical trial that is right for you and your budget, so you can start sharing research-backed product claims without spending a fortune. We offer the cohesive planning and management required to conduct successful clinical trials, from start to finish. Ready to get started? Let's talk! You can contact us here.

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