The Science Behind Double Blind Studies
Learn what a double blind study is, how it works, and why it’s the gold standard in clinical research for skincare, supplements, and pet health claims.
By Ben BrockmanBlog
Supplement Lab Testing: A Competitive Advantage in the Wellness Market
Discover the competitive advantage of supplement lab testing in the wellness market. Learn about advanced testing technologies shaping the industry.
By Ben BrockmanSupplement Packaging: How to Design for Success
Discover the best supplement packaging strategies to boost sales, ensure compliance, and enhance brand appeal with sustainable and eye-catching designs.
By Ben BrockmanHow Is Clinical Trial Data Analyzed?
Learn how clinical trial data is analyzed step-by-step, including the role of decentralized clinical trials, statistical tests, and avoiding bias for reliable r
By Ben BrockmanMaking Sense of Nutrient Content Claims
When browsing the supplement aisle or shopping for superfoods and health beverages, you’ve likely seen phrases like “high in vitamin C,”...
By Ben BrockmanEffective Retail Marketing Strategies to Boost Sales
Boost sales and customer engagement with these top retail marketing strategies. Learn how omnichannel marketing, social media, and personalization can grow your
By Ben BrockmanBest Practices for Marketing a Formula Change
Formula changes are a natural part of product innovation, whether prompted by new ingredient research, evolving customer expectations, or sustainability goals.
By Ben BrockmanWhat Are Dog Food Trials and Why Should Pet Brands Care?
As more pet owners prioritize their dogs’ health and well-being, the demand for nutritionally balanced and safe dog food continues to...
By Ben BrockmanWhat Are Palatability Tests and Why Do They Matter?
Whether you're developing a new pet supplement, a functional chew, or a nutritional gummy, one key question often determines product...
By Ben BrockmanHow to Choose the Right Clinical Study Design
If you're looking to elevate your brand with credible, research-backed product claims, the secret weapon is a smart clinical study...
By Ben BrockmanThe Hidden Cost of Clickbait Advertising for Wellness Brands
Clickbait isn’t just a nuisance, it’s a branding liability. In the health and wellness space, where trust is everything, misleading ad tactics can backfire fast
By Ben BrockmanDon't Be Fooled: Why You Need CBD Third-Party Testing
Learn how CBD third-party testing works, what a Certificate of Analysis shows, and how independent lab testing helps brands and consumers assess CBD products.
By Ben Brockman