We have recently been expanding our efforts as a digital CRO, meaning we currently run decentralized virtual trials for brands in addition to helping with recruitment and engagement efforts. This enables us to help brands with every step of the clinical trial process, including everything from assistance with writing study protocols to organizing study results into marketable health claims.
What is the benefit for patients?
We explored earlier this week how virtual clinical trials can offer personalization and accessibility, as even though some virtual studies are centralized around a clinical research site, most do not require patients to physically visit a site. This approach is especially beneficial for those afflicted by rare or very serious illnesses, or those whose financial situations limit travel options, as they can get involved in research even if they are unable to travel far from home.
Additionally, in cases where mobile medical professionals are sent to patients’ homes in order to collect samples or perform physical exams, patients are able to set their own schedules and avoid major routine disruptions that may be difficult with caregiving responsibilities, full-time jobs, or health issues.
What is the benefit for Brands?
Virtual CROs can help researchers access a wider patient pool, by expanding the range of locations in which you can search for potential participants. Your brand’s research will no longer be limited to patients in your state or even country, this means a more diverse patient population is at your fingertips, and you’re also increasing the accessibility of your research to those who live in less populous areas.
Virtual trial models may also offer increased data quality, given that mobile reporting and wearable devices can transfer information in real-time instead of being reported manually.
Virtual CROs help to reduce study costs as well, by optimizing study design and accelerating enrollment timelines. They also eliminate the need for overhead costs on multiple research sites, staffing, or storage, which greatly reduces investigator grant payments.
Want to create your own clinical trial?
Citruslabs provides a simple and affordable way to prove that your products actually work. At Citruslabs, we design a clinical trial that is right for you and your budget, so that you can start sharing research-backed product claims without spending a fortune. We offer the cohesive planning and management required to conduct successful clinical trials, from start to finish. Ready to get started? Let's talk! You can contact us here.