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Clinical trials and Research Blog
The Citruslabs blog covers all things clinical trial patient recruitment and retention as well as exciting news and developments in the medical research industry. Browse our recent posts or search for a topic you're interested in to learn more.
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How Risk Analysis Elevates Clinical Trials Beyond Efficacy
When brands dive into clinical trials to showcase how effective their products are, they often spotlight glowing results. But behind...
Ben Brockman
3 days ago3 min read
What Are Exclusion Criteria in Clinical Trials?
When you see product claims like “clinically tested” or “proven effective,” it’s easy to imagine that the product worked for everyone who...
Ben Brockman
7 days ago3 min read
How Confounders Can Undermine Clinical Trials
When your brand invests in a clinical trial, whether for a cutting-edge skincare serum, a gut health supplement, or a pet wellness...
Ben Brockman
Jun 113 min read
How Selective Reporting Misleads Consumers
In today’s wellness economy, science sells. Whether you're marketing a collagen supplement, a clean skincare serum, or a calming pet...
Ben Brockman
Jun 93 min read
How In Vivo Testing Strengthens Brand Credibility
Today’s consumers are not just looking for products that promise results, they're seeking proof. Whether it's a collagen supplement that...
Ben Brockman
Apr 283 min read
The Role of a Principal Investigator in Clinical Trials
In the world of clinical trials, especially within industries like supplements, skincare, cosmetics, superfoods, and pet health, the...
Ben Brockman
Feb 253 min read
Citruslabs Expands to the UK Health and Wellness Market
The UK health and wellness industry is thriving, valued at approximately £200 billion , and consumers are demanding more from brands than...
Ben Brockman
Feb 123 min read
In Silico Testing in Clinical Trials: A High-Level Overview
In the fast-evolving world of product development, in silico testing is emerging as a powerful and innovative tool. By leveraging...
Ben Brockman
Jan 133 min read
The Importance of 3rd Party Clinical Trials for Product Validation
Today’s consumers demand transparency and proof of efficacy when it comes to products they use, from skincare and cosmetics to...
Ben Brockman
Nov 19, 20243 min read
How Virtual Trials are Customizable
Virtual, decentralized clinical trial models are growing in popularity -- and for good reason. Digital CROs like Citruslabs offer brands...
Bethany Schoengarth
Dec 6, 20233 min read
Accessible Research: A Game Changer in CPG Marketing
We are strong advocates that for consumer brands, research forms the foundation of product development and consumer trust. That's where...
Morgan Carpenter
Oct 30, 20234 min read
The Critical Role of CROs in Supplement Research
Supplement consumers are increasingly seeking natural and science-backed solutions for their health and wellness needs. With this growth...
Morgan Carpenter
Oct 16, 20233 min read
Creative Ways Brands Can Showcase Clinical Data Online
Showcasing the research supporting your products is essential. It builds trust, credibility, and sets your brand apart in the eyes of...
Morgan Carpenter
Sep 15, 20233 min read
Fostering Trust in Your Brand with a Reputable Contract Research Organization
Consumers value trust now more than ever and are increasingly discerning in seeking out products that are proven to be effective and...
Morgan Carpenter
Sep 11, 20233 min read
Choosing the Right CRO: Guide for Consumer Brands
In the quest to create science-backed product claims, choosing the right Contract Research Organization (CRO) can make a huge...
Morgan Carpenter
Sep 6, 20234 min read
Maximizing ROI: How Contract Research Organizations Optimize Your Research Budget
We’re firm believers that supporting your product claims with clinical evidence is crucial to the success of your consumer brand. While...
Morgan Carpenter
Sep 4, 20233 min read
Why Partner with a Contract Research Organization
As a consumer brand, you aim to provide your customers with safe and effective products they can trust. Achieving this goal requires...
Morgan Carpenter
Jul 21, 20233 min read
How a CRO Can Help Your Brand Even After the Clinical Trial
Clinical trials are essential for consumer brands testing new treatments and products. But did you know that even after these trials are...
Morgan Carpenter
Jun 26, 20233 min read
How Brands can Save Money With a Digital CRO
In the consumer brand sector, virtual clinical trials, also known as decentralized clinical trials, are becoming increasingly popular....
Morgan Carpenter
May 15, 20233 min read
How Virtual Clinical Trials Improve Sustainability
In recent years, the skincare industry has experienced a surge in interest and demand from consumers. However, with this growth comes...
Morgan Carpenter
May 12, 20233 min read
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