Morgan CarpenterApr 24, 20234 minFTC Penalizing False Claims: Is Your Brand Prepared?The FTC recently strengthened its recommendations for consumer brands to provide clinical support for product claims. Now, the...
Morgan CarpenterMar 15, 20233 minWhy Small Brands Need to use Product ClaimsClinical research to create product claims is vital for brands of all sizes, particularly given the recent updates from the FTC that...
Morgan CarpenterFeb 13, 20235 minWorking With Influencers: FDA GuidelinesWorking with social media influencers to promote your health and wellness brand online can be a great way to round out your marketing...