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Supplement Product Claims Made Easy

With the new FTC update on supplement health claim regulations, clinical research for supplements targeting a variety of health and wellness concerns is more important than ever. Clinically backed product claims bolster brand trust through increasing formula transparency and publishing customer experience.

FTC Update

We recently covered the FTC guidance on health claims from supplement brands, which are now required to be supported by “competent and reliable scientific evidence.”

In specific terms, the FTC advises supplement brands to invest in: "tests, analyses, research, or studies that have been conducted and evaluated in an objective manner by qualified persons and are generally accepted in the profession to yield accurate and reliable results."

Supplement health claims which satisfy the FTC recommendations will be necessary to solidify supplement brands’ legitimacy on the market. This update means it is vital that supplement products undergo some form of clinical research in order to be marketed safely and responsibly, and that unsupported supplement claims will no longer hold the same cachet with consumers.

Formula Transparency

One of the most significant factors affecting brand trust is consumer perceptions of formula transparency, which can primarily be addressed through robust clinical testing that directly investigates a formula's efficacy. With rigorous clinical research, you can create product claims that give your customers realistic expectations about what your formula contains and how it will perform.

Formula transparency has proven to be one of the things that consumers care the most about when investigating potential new products, particularly with supplements which are generally designed to address specific health and wellness concerns and therefore demand targeted ingredient combinations.

You can read more about the kinds of health claims that stand out the most to consumers here on the blog.

Consumer Experience

Product claims that are generated through clinical trials reveal to potential customers that people with similar health concerns have had positive experiences with your formula. This is an important metric for potential customers, as it can indicate the compatibility of your supplement with their goals. Supplement claims also offer concrete data about the performance of your product. Claims often include statistics summarizing the success rates of a product during the clinical research process. For example, a supplement product claim may indicate that 80% of users noticed an improvement in digestion issues or bowel discomfort after a twelve-week intervention period. This is invaluable information in building trust in your formula, as it gives new users insight into not only how effective your product is, but how soon after implementing it into their routines they can expect to see results.

Wrapping Up: Why create Product Claims?

Supplement product claims are crucial to building trust in your brand. Given the new FTC update requiring all health claims pertaining to supplement products to have scientific research supporting them, health and wellness brands will now need to partake in clinical trials in order to market their products effectively.

Product claims bolster brand trust by increasing formula transparency and publicizing user experience, and are a great next step in developing your reputation as a supplement brand.

Want to create your own clinical trial?

Citruslabs provides a simple and affordable way to prove that your products actually work. At Citruslabs, we design a clinical trial that is right for you and your budget, so that you can start sharing research-backed product claims without spending a fortune. We offer the cohesive planning and management required to conduct successful clinical trials, from start to finish. Ready to get started? Let's talk! You can contact us here.


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