Driven by Science: air up’s pathway to research-backed products
In today's fast-paced world, the importance of wellness and self-care has never been more evident. People are seeking innovative ways to...
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Clinical trials and Research Blog
The Citruslabs blog covers all things clinical trial patient recruitment and retention as well as exciting news and developments in the medical research industry. Browse our recent posts or search for a topic you're interested in to learn more.
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Morgan Carpenter
- Sep 22
- 3 min
What Are the Consequences of Unfounded Product Claims?
The race to capture consumer attention and loyalty can be relentless. Brands invest massive resources into product development,...
Morgan Carpenter
- Sep 20
- 3 min
Turmeric Becomes Latest Natural Supplement to Attain Clinical Backing
New research in the realm of natural supplements has just come to light with a study published in the British Medical Journal, stating...
Morgan Carpenter
- Sep 1
- 4 min
Turning Research Results into Consumer-Friendly Claims
For consumer brand leaders, the intersection of clinical research and accessible communication is a place of great potential. When...
Morgan Carpenter
- Aug 30
- 3 min
FDA Requirements for Supplement Marketing
For supplement brands, regulatory compliance is of the utmost importance. However, navigating this changing landscape can often feel...
Morgan Carpenter
- Aug 22
- 3 min
Why Continuously Update Your Product Claims?
In the fast-paced world of consumer products, staying ahead of the competition requires a strategic blend of innovation, credibility, and...
Morgan Carpenter
- Aug 14
- 3 min
The Power of Data Stories: Marketing with a CRO
When marketing product claims, it’s important to present data as more than just a collection of numbers; it holds the potential to weave...
Morgan Carpenter
- Aug 11
- 3 min
The Secrets to Timeless Product Claims
While marketing trends come and go, some product claims stand the test of time over the years. These product claims continue to captivate...
Morgan Carpenter
- Aug 9
- 3 min
The Art of Minimalist Product Claims
Brevity has become a prized commodity in an increasingly busy world. For consumer brands, distilling complex clinical information into...
Citruslabs Staff
- Aug 7
- 3 min
Myths about Clinical Trials for Product Claims
As a consumer brand looking to support your products with valid claims, it can be easy to feel deterred by the many myths surrounding the...
Morgan Carpenter
- Aug 2
- 3 min
E-commerce Trends in the US: Key Ideas for Consumer Brands
In recent years, the e-commerce landscape in the United States has witnessed remarkable growth, transforming the way consumers shop for...
Morgan Carpenter
- Jul 26
- 3 min
Enhancing Product Claims with Consumer Psychology
To stand out in a market that bombards consumers with product advertisements, brands need to tap into consumer psychology research to...
Morgan Carpenter
- Jul 24
- 3 min
Step-by-Step Guide to Strong Product Claims
Product claims are the foundation of marketing consumer products, but their creation can seem complicated or out of reach for brands to...
Morgan Carpenter
- Jul 21
- 3 min
Why Partner with a CRO: Ensuring Data Quality for Your Brand
As a consumer brand, you aim to provide your customers with safe and effective products they can trust. Achieving this goal requires...
Morgan Carpenter
- Jul 5
- 3 min
FAQ about Unsupported Product Claims
Establishing trust with your customers is essential for the success of any consumer brand, including skincare and supplement companies....
Morgan Carpenter
- Jun 21
- 4 min
The Demand for Transparency in Supplements
Supplement consumers are increasingly conscious about what they put into their bodies. This means that demand has soared for transparency...
Morgan Carpenter
- Jun 19
- 3 min
The Key to Emerging Innovations in Hair Care
The hair care industry is a widely competitive market extending from skincare and cosmetics. Many skincare brands are now expanding their...
Morgan Carpenter
- May 29
- 4 min
Brand Visibility: a Guide to Marketing Your Product Claims
In today's competitive marketplace, consumer brands, including skincare and supplement brands, are constantly seeking ways to enhance...
Morgan Carpenter
- May 26
- 5 min
Guide to Clinical Evidence for Pet Product Claims
Pet supplements have boomed in popularity in recent years, but many of the brands offering these products often fail to provide robust...
Morgan Carpenter
- Apr 24
- 4 min
FTC Penalizing False Claims: Is Your Brand Prepared?
The FTC recently strengthened its recommendations for consumer brands to provide clinical support for product claims. Now, the...
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