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Clinical trials and Research Blog
The Citruslabs blog covers all things clinical trial patient recruitment and retention as well as exciting news and developments in the medical research industry. Browse our recent posts or search for a topic you're interested in to learn more.
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FDA Requirements for Supplement Marketing
For consumer brands in the supplement space, understanding FDA requirements for supplement marketing is more than just ticking boxes,...
Ben Brockman
Jul 303 min read
What Does USP Verified Mean on Supplements?
You may have noticed a small gold stamp labeled “USP Verified” on your supplement bottles. But what does it really mean, and why should...
Ben Brockman
Jul 163 min read
How Risk Analysis Elevates Clinical Trials Beyond Efficacy
When brands dive into clinical trials to showcase how effective their products are, they often spotlight glowing results. But behind...
Ben Brockman
Jun 163 min read
How Selective Reporting Misleads Consumers
In today’s wellness economy, science sells. Whether you're marketing a collagen supplement, a clean skincare serum, or a calming pet...
Ben Brockman
Jun 93 min read
The Science Behind Double Blind Studies
When it comes to clinical research, ensuring accuracy, objectivity, and reliability is critical. That’s where a double blind study comes...
Ben Brockman
Dec 20, 20243 min read
Driven by Science: air up’s pathway to research-backed products
In today's fast-paced world, the importance of wellness and self-care has never been more evident. People are seeking innovative ways to...
Morgan Carpenter
Nov 1, 20233 min read
False Advertising: What Are the Consequences of Unfounded Product Claims?
The race to capture consumer attention and loyalty can be relentless. Brands invest massive resources into product development,...
Morgan Carpenter
Sep 22, 20233 min read
Turmeric Becomes Latest Natural Supplement to Attain Clinical Backing
New research in the realm of natural supplements has just come to light with a study published in the British Medical Journal, stating...
Morgan Carpenter
Sep 20, 20233 min read
Turning Research Results into Consumer-Friendly Claims
For consumer brand leaders, the intersection of clinical research and accessible communication is a place of great potential. When...
Morgan Carpenter
Sep 1, 20234 min read
Why Continuously Update Your Product Claims?
In the fast-paced world of consumer products, staying ahead of the competition requires a strategic blend of innovation, credibility, and...
Morgan Carpenter
Aug 22, 20233 min read
The Power of Data Stories: CPG Marketing with a CRO
When promoting a product in the CPG market, you need to use data to tell a compelling story instead of just listing numbers. This can...
Morgan Carpenter
Aug 14, 20233 min read
The Secrets to Timeless Product Claims
While marketing trends come and go, some product claims stand the test of time over the years. These product claims continue to captivate...
Morgan Carpenter
Aug 11, 20233 min read
The Art of Minimalist Product Claims
Brevity has become a prized commodity in an increasingly busy world. For consumer brands, distilling complex clinical information into...
Morgan Carpenter
Aug 9, 20233 min read
Myths about Clinical Trials for Product Claims
As a consumer brand looking to support your products with valid claims, it can be easy to feel deterred by the many myths surrounding the...
Citruslabs Staff
Aug 7, 20233 min read
E-commerce Trends in the US: Key Ideas for Consumer Brands
In recent years, the e-commerce landscape in the United States has witnessed remarkable growth, transforming the way consumers shop for...
Morgan Carpenter
Aug 2, 20233 min read
Enhancing Product Claims with Consumer Psychology
To stand out in a market that bombards consumers with product advertisements, brands need to tap into consumer psychology research to...
Morgan Carpenter
Jul 26, 20233 min read
Step-by-Step Guide to Strong Product Claims
Product claims are the foundation of marketing consumer products, but their creation can seem complicated or out of reach for brands to...
Morgan Carpenter
Jul 24, 20233 min read
Why Partner with a Contract Research Organization
As a consumer brand, you aim to provide your customers with safe and effective products they can trust. Achieving this goal requires...
Morgan Carpenter
Jul 21, 20233 min read
FAQ about Unsupported Product Claims
Establishing trust with your customers is essential for the success of any consumer brand, including skincare and supplement companies....
Morgan Carpenter
Jul 5, 20233 min read
The Demand for Transparency in Supplements
Supplement consumers are increasingly conscious about what they put into their bodies. This means that demand has soared for transparency...
Morgan Carpenter
Jun 21, 20234 min read
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