Clinical trials and Research Blog

Ever stared at a bottle of face serum or a jar of pet supplements and thought, “Can it really do all that?”  You're not alone, and your customers are asking the same thing. These bold promises, known as label claims, are the billboard of your brand. They tell shoppers what to expect, why your product is special, and why they should trust you with their skin, health, or pets. But here’s the truth: catchy claims are only half the battle. The real magic? Being able to prove them

These days, the pet aisle is packed with products claiming to support everything from digestion to joint health. But not all pet product claims are created equal, so how can you tell what really works? That’s where clinical evidence comes in. Pet product claims, whether for calming supplements, joint support, or shiny coat formulas, must be backed by real data to earn the trust of modern pet parents. Without scientific support, claims like “supports mobility” or “boosts immun

For consumer brands in the supplement space, understanding FDA requirements for supplement marketing is more than just ticking boxes,...

You may have noticed a small gold stamp labeled “USP Verified” on your supplement bottles. But what does it really mean, and why should...

When brands dive into clinical trials to showcase how effective their products are, they often spotlight glowing results. But behind...

In today’s wellness economy, science sells. Whether you're marketing a collagen supplement, a clean skincare serum, or a calming pet...

When it comes to clinical research, ensuring accuracy, objectivity, and reliability is critical. That’s where a double blind study  comes...

The race to capture consumer attention and loyalty can be relentless. Brands invest massive resources into product development,...

New research in the realm of natural supplements has just come to light with a study published in the British Medical Journal, stating...

For consumer brand leaders, the intersection of clinical research and accessible communication is a place of great potential. When...

In the fast-paced world of consumer products, staying ahead of the competition requires a strategic blend of innovation, credibility, and...

When promoting a product in the CPG market, you need to use data to tell a compelling story instead of just listing numbers. This can...

While marketing trends come and go, some product claims stand the test of time over the years. These product claims continue to captivate...

As a consumer brand looking to support your products with valid claims, it can be easy to feel deterred by the many myths surrounding the...

To stand out in a market that bombards consumers with product advertisements, brands need to tap into consumer psychology research to...

Product claims are the foundation of marketing consumer products, but their creation can seem complicated or out of reach for brands to...

As a consumer brand, you aim to provide your customers with safe and effective products they can trust. Achieving this goal requires...

Supplement consumers are increasingly conscious about what they put into their bodies. This means that demand has soared for transparency...

The hair care industry is a widely competitive market extending from skincare and cosmetics. Many skincare brands are now expanding their...

The FTC recently strengthened its recommendations for consumer brands to provide clinical support for product claims. Now, the...