As a consumer brand looking to support your products with valid claims, it can be easy to feel deterred by the many myths surrounding the research process involved in creating these claims. We aim to debunk common myths about science-backed product claims and arm you with facts about the process. Our goal is to equip you with the knowledge and understanding needed to create valid and compelling product claims that resonate with your audience and solidify your brand's position as a trusted industry leader.
Myth 1: "Product claims are just marketing jargon."
Fact: This common misconception undermines the value of genuine product claims. While some brands of the past might have resorted to exaggerated marketing language, the science-backed product claims taking over the market are grounded in real evidence. Clinical trials, research studies, and credible data support these claims, making them trustworthy and compelling to consumers.
This is more important than ever before, with regulatory authorities cracking down on misleading product claims.
Myth 2: "Scientific evidence is only for pharmaceuticals and medical products."
Fact: The misconception that scientific evidence is limited to pharmaceuticals is far from true. Science-backed product claims are just as essential across various industries. From skincare and cosmetics to nutrition and bio-electronics, any product that promises specific benefits should only be presented with rigorous scientific validation.
Myth 3: "Clinical trials are time-consuming and costly."
Fact: While conducting clinical trials can be a comprehensive process, modern advancements have streamlined the procedures. Additionally, the cost of clinical trials varies greatly depending on the scale and complexity of your brands’ needs. Brands can explore options like virtual trial designs or collaborative research to optimize resources and achieve valid results without breaking the bank.
Working with a contract research organization (CRO) can help you to greatly reduce your costs and efficiently operate your trial from recruitment through to data publication.
Myth 4: "Any research can be used to support product claims."
Fact: Not all research is created equal. While data might exist on a product's ingredients or components, not all of it is suitable for making product claims. Science-backed claims require studies conducted with proper control groups, statistical significance, and relevant methodologies to ensure credibility and validity. This can also involve consumer perception studies, which are a lower-intensity option that allows you to create product claims based on the experiences and feedback of people testing out your product.
Myth 5: "Once a product claim is established, it doesn't need to be updated."
Fact: Consumer expectations and the market landscape are continually evolving. Brands must keep their product claims up to date and supported by the latest scientific evidence, which means you should be regularly revisiting and refreshing claims in order to maintain consumer trust and ensures your product remains competitive in an ever-crowded market.
Myth 6: "Product claims are only for advertising purposes."
Fact: While product claims play a vital role in marketing, they go beyond advertising. Science-backed claims serve as a foundation for product development, innovation, and transparent, effective marketing. They guide your brand in refining your product to suit customers' needs better.
By debunking common myths, you are now better equipped to create valid and compelling claims that instill trust and loyalty in your audience. Remember, science-backed product claims are not just marketing jargon; they are grounded in genuine evidence and demonstrate your brand's commitment to delivering real value to consumers. Embrace the power of factual product claims, and watch your brand soar to new heights of credibility, success, and customer appreciation.
Want to create your own product claims?
Citruslabs provides a simple and affordable way to prove that your products actually work. At Citruslabs, we design a clinical trial that is right for you and your budget, so you can start sharing research-backed product claims without spending a fortune. We offer the cohesive planning and management required to conduct successful clinical trials, from start to finish. Ready to get started? Let's talk! You can contact us here.