Find the Right Study Design in 2 Minutes: Introducing CitrusMatch

If you’re a wellness, supplement, skincare, or pet health brand, you know clinical research is a must: but figuring out what kind of study to run can be overwhelming.

Should you choose a perception study? A single-group clinical trial? A full randomized controlled trial (RCT)? The options can feel like a maze. That’s why we created CitrusMatch, a free tool that helps you discover your ideal study design in under two minutes.

Why Study Design Matters (And Why It’s So Confusing)

Choosing the right study design isn’t just a checkbox, it directly impacts your ability to make claims, build consumer trust, and stand out in a crowded market. Here's a simple breakdown:

• Perception studies capture how people feel about your product using surveys, great for marketing-friendly quotes but not backed by objective data.

• Single-group studies track measurable outcomes (like bloodwork or microbiome changes) over time, but without a control group.

• RCTs are the gold standard, randomized and controlled to scientifically prove whether your product really works.

The challenge? Picking the right one for your goals, timeline, and budget. That’s where CitrusMatch steps in.

CitrusMatch: Fast, Free, and Surprisingly Smart

CitrusMatch is your self-guided assistant that simplifies clinical research. In less than two minutes, it gives you a personalized study design recommendation based on your brand’s unique needs. You’ll answer a few quick questions about your timeline, goals, target audience, and budget; and get a research-backed next step without any confusing jargon or back-and-forth.

“We created CitrusMatch because too many brands were stalling out before they even started. This tool gives you instant clarity so you can take the next step with confidence.” -Citruslabs Team

How CitrusMatch Stands Out

Unlike templated solutions offered by many contract research organizations (CROs), CitrusMatch and the Citruslabs team deliver a tailored experience every step of the way. You’ll get a custom-designed study, complete data ownership, and access to marketing assets that help turn research into real-world impact.

You’ll also earn the Citruslabs Tested Seal, giving you a trusted visual cue of scientific credibility. And unlike many alternatives, our studies can include biomarker testing, before-and-after visuals, and smart device integration to enrich your results.

In short: no cookie-cutter templates, no generic PDFs, and no wasted time.

Real-World Use Cases: From Supplements to Skincare

Whether you're launching your first product or scaling your claims strategy, CitrusMatch adapts to your stage and industry:

• A pet health brand can use CitrusMatch to identify a perception study that builds early trust with pet parents, focusing on palatability or energy improvements.

• A skincare company might benefit from a single-group study that tracks visible skin changes with before-and-after photos and biometric data.

• A supplement brand seeking retail expansion could pursue an RCT to validate energy, mood, or gut health claims with scientifically rigorous evidence.

Wherever you are in your journey, CitrusMatch helps you choose the most strategic, impactful path forward.

From Confusion to Claims: What Happens Next?

Once you complete your CitrusMatch questionnaire, you’ll get a clear recommendation for your ideal study type. From there, the Citruslabs team can walk you through how to scope, launch, and complete your study, covering everything from IRB approval and participant recruitment to final data analysis and marketing asset creation.

Your research journey doesn't stop with a recommendation. We’ll help you transform data into credible product claims, powerful before-and-after visuals, and regulatory-ready content that’s built to scale.

Start Strong with the Right Study Design

Whether you’re an emerging wellness startup or a growing supplement brand, CitrusMatch helps you cut through the noise and take the right first step, quickly and confidently.

Try CitrusMatch for free now and find your perfect study design in under two minutes.