Creating health claims through clinical research is one of the best investments you can make for your brand. Health claims for supplements in particular foster transparency and trust with your customers and allow you to create marketing materials such as web content, ads, and improved packaging that will boost your brand’s success.
Fostering Realistic Expectations
When you use clinical trials to create science-backed health claims for your supplements, you provide your customers with insights into the real-life experience of people who have used your product.
This allows consumers to make informed decisions about whether a product is right for them while encouraging trust in your brand due to the transparency you provide about your product’s performance.
Creating Marketing Materials
Health claims are a great way to launch new products, or market existing ones with a science-backed edge. The clinical research required to create health claims will provide you with specific, tangible results that make fantastic marketing tools.
For instance, your clinical trial may demonstrate that your supplement improves bloating in 80% of participants. Because you have the research to back it up, you can now publish this health claim anywhere you market your product.
Health claims are the basis for great advertisement, digital content creation, and even updates to your product’s packaging.
Clarity in Formulas
People want to know what is going into their bodies, and supplement research allows you to publicize exactly what the ingredients in your product do. Supplement health claims can provide additional information about why you have chosen to include specific ingredients, and what their function is.
Further, they can show consumers how your formula works in people with similar health concerns to them.
Want to create your own clinical trial?
Citruslabs provides a simple and affordable way to prove that your products actually work. At Citruslabs, we design a clinical trial that is right for you and your budget, so
you can start sharing research-backed product claims without spending a fortune. We offer the cohesive planning and management required to conduct successful clinical trials, from start to finish. Ready to get started? Let's talk! You can contact us here.