top of page
Clinical trials and Research Blog
The Citruslabs blog covers all things clinical trial patient recruitment and retention as well as exciting news and developments in the medical research industry. Browse our recent posts or search for a topic you're interested in to learn more.
Search
Why Sample Size Matters in Clinical Trials
When you see a product claim like “Clinically shown to improve skin texture in 4 weeks,” do you ever wonder how many people actually...
Ben Brockman
Aug 22, 20253 min read
Tracking Biometrics in Clinical Trials
Imagine proving your skincare serum reduces redness, not with before-and-after selfies, but with real-time data showing reduced...
Ben Brockman
Aug 18, 20253 min read
Electronic Data Capture in Clinical Trials
Clinical research is no longer confined to paper binders and filing cabinets. Today’s trials, whether for a new collagen supplement or a...
Ben Brockman
Aug 15, 20253 min read
What Is a Digital CRO and Why It Matters for Modern Clinical Trials
The clinical trial landscape is evolving fast, and the rise of the Digital CRO is at the heart of this transformation. For brands in...
Ben Brockman
Aug 13, 20253 min read
Why Ingredient Transparency Is the Future of Ethical Branding
Ten years ago, most shoppers didn’t think twice about what was inside their moisturizer, protein powder, or pet vitamins. Today, the...
Ben Brockman
Aug 11, 20253 min read
Creating Skincare Branding That Sticks
In a world where thousands of skincare brands compete for shelf space and screen time, what makes one truly stand out? Hint: It’s not...
Ben Brockman
Aug 8, 20253 min read
FDA Requirements for Supplement Marketing
For consumer brands in the supplement space, understanding FDA requirements for supplement marketing is more than just ticking boxes,...
Ben Brockman
Jul 30, 20253 min read
The Rise of Remote Monitoring in Clinical Trials
Clinical trials have come a long way from traditional, site-based models. Today, remote monitoring clinical trials are reshaping how...
Ben Brockman
Jul 28, 20253 min read
CPG Advertising Trends That Are Redefining Consumer Engagement
CPG brands are in a constant fight for attention, on shelves, in feeds, and across every digital touchpoint. With so many options...
Ben Brockman
Jul 25, 20253 min read
Clinical Researchers in the Era of Evidence-Based Claims
When you see the phrase "clinically tested" on your favorite skincare serum or dietary supplement, there's a team of experts behind that...
Ben Brockman
Jul 21, 20253 min read
How Product Quality Assurance Elevates Clinical Trials
In the evolving wellness and beauty market, product quality assurance is no longer optional, it's essential. For brands in sectors like...
Ben Brockman
Jul 18, 20253 min read
What Does USP Verified Mean on Supplements?
You may have noticed a small gold stamp labeled “USP Verified” on your supplement bottles. But what does it really mean, and why should...
Ben Brockman
Jul 16, 20253 min read
Using Single-Arm Trials to Validate Wellness Products
If you’re a wellness brand looking to validate your product’s benefits, you’ve probably come across various types of clinical trials. One...
Ben Brockman
Jul 14, 20253 min read
What Brands Need to Know About ClinicalTrials.gov
In the age of evidence-based marketing, ClinicalTrials.gov isn’t just a regulatory resource, it’s a powerful tool for transparency,...
Ben Brockman
Jul 11, 20253 min read
What Is a Study Protocol and Why It Matters in Research
Imagine launching a breakthrough skincare serum or a revolutionary pet supplement, only to find that consumers, retailers, and even...
Ben Brockman
Jul 9, 20253 min read
Understanding Advertising Standards in Clinical Trial Marketing
In an industry where buzzwords like “clinically proven” and “scientifically tested” dominate product packaging and ad copy, it’s easy for...
Ben Brockman
Jul 7, 20253 min read
How Much Should You Pay Clinical Trial Participants?
Clinical trials play a vital role in validating product claims and ensuring safety, especially in industries like supplements, skincare,...
Ben Brockman
Jul 3, 20253 min read
How to Recruit More Seniors for Your Clinical Trial
Patient recruitment is tough. But, recruiting people 65+ is even tougher. Read here how CitrusLabs is recruiting patients 65+.
Ben Brockman
Jul 2, 20253 min read
Why Sample Size Matters in Clinical Trials
When brands boast “clinically proven” on their labels, what’s behind that claim? It’s not just clever marketing, it’s science. And at the...
Ben Brockman
Jun 30, 20253 min read
Enhancing Clinical Trial Accuracy Through Usage Tracking
In an age where consumers demand both efficacy and evidence, brands are turning to clinical trials not just for validation, but for...
Ben Brockman
Jun 27, 20252 min read
bottom of page