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Clinical trials and Research Blog
The Citruslabs blog covers all things clinical trial patient recruitment and retention as well as exciting news and developments in the medical research industry. Browse our recent posts or search for a topic you're interested in to learn more.
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The Rise of Remote Monitoring in Clinical Trials
Clinical trials have come a long way from traditional, site-based models. Today, remote monitoring clinical trials are reshaping how...
Ben Brockman
Jul 283 min read
CPG Advertising Trends That Are Redefining Consumer Engagement
CPG brands are in a constant fight for attention, on shelves, in feeds, and across every digital touchpoint. With so many options...
Ben Brockman
Jul 253 min read
Clinical Researchers in the Era of Evidence-Based Claims
When you see the phrase "clinically tested" on your favorite skincare serum or dietary supplement, there's a team of experts behind that...
Ben Brockman
Jul 213 min read
How Product Quality Assurance Elevates Clinical Trials
In the evolving wellness and beauty market, product quality assurance is no longer optional, it's essential. For brands in sectors like...
Ben Brockman
Jul 183 min read
What Does USP Verified Mean on Supplements?
You may have noticed a small gold stamp labeled “USP Verified” on your supplement bottles. But what does it really mean, and why should...
Ben Brockman
Jul 163 min read
Using Single-Arm Trials to Validate Wellness Products
If you’re a wellness brand looking to validate your product’s benefits, you’ve probably come across various types of clinical trials. One...
Ben Brockman
Jul 143 min read
What Brands Need to Know About ClinicalTrials.gov
In the age of evidence-based marketing, ClinicalTrials.gov isn’t just a regulatory resource, it’s a powerful tool for transparency,...
Ben Brockman
Jul 113 min read
What Is a Study Protocol and Why It Matters in Research
Imagine launching a breakthrough skincare serum or a revolutionary pet supplement, only to find that consumers, retailers, and even...
Ben Brockman
Jul 93 min read
Understanding Advertising Standards in Clinical Trial Marketing
In an industry where buzzwords like “clinically proven” and “scientifically tested” dominate product packaging and ad copy, it’s easy for...
Ben Brockman
Jul 73 min read
How Much Should You Pay Clinical Trial Participants?
Clinical trials play a vital role in validating product claims and ensuring safety, especially in industries like supplements, skincare,...
Ben Brockman
Jul 33 min read
How to Recruit More Seniors for Your Clinical Trial
Patient recruitment is tough. But, recruiting people 65+ is even tougher. Read here how CitrusLabs is recruiting patients 65+.
Ben Brockman
Jul 23 min read
Why Sample Size Matters in Clinical Trials
When brands boast “clinically proven” on their labels, what’s behind that claim? It’s not just clever marketing, it’s science. And at the...
Ben Brockman
Jun 303 min read
Enhancing Clinical Trial Accuracy Through Usage Tracking
In an age where consumers demand both efficacy and evidence, brands are turning to clinical trials not just for validation, but for...
Ben Brockman
Jun 272 min read
What is a Study Population in Clinical Trials?
Imagine launching a groundbreaking skincare product with the promise of reducing wrinkles, only to realize your trial tested it on people...
Ben Brockman
Jun 253 min read
Why Ethical Research Is Non-Negotiable for Consumer Products
In the world of wellness and beauty, product claims like "clinically proven" or "backed by science" carry serious weight. But behind...
Ben Brockman
Jun 233 min read
Understanding Inclusion Criteria in Clinical Trials
Whether it's a collagen supplement, an anti-aging serum, or a probiotic for pets, clinical trials are the gold standard for demonstrating...
Ben Brockman
Jun 203 min read
Why Consumer Research Matters for Fitness Products
Fitness products, from protein powders to smart wearables, are at the center of a booming industry, but not all of them succeed. One...
Ben Brockman
Jun 184 min read
How Risk Analysis Elevates Clinical Trials Beyond Efficacy
When brands dive into clinical trials to showcase how effective their products are, they often spotlight glowing results. But behind...
Ben Brockman
Jun 163 min read
What Are Exclusion Criteria in Clinical Trials?
When you see product claims like “clinically tested” or “proven effective,” it’s easy to imagine that the product worked for everyone who...
Ben Brockman
Jun 133 min read
How Confounders Can Undermine Clinical Trials
When your brand invests in a clinical trial, whether for a cutting-edge skincare serum, a gut health supplement, or a pet wellness...
Ben Brockman
Jun 113 min read
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