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Clinical trials and Research Blog
The Citruslabs blog covers all things clinical trial patient recruitment and retention as well as exciting news and developments in the medical research industry. Browse our recent posts or search for a topic you're interested in to learn more.
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How to Ensure Data Security in Decentralized Clinical Trials
Decentralized clinical trials (DCTs) have revolutionized the way clinical research is conducted. By utilizing technology to reach...
Ben Brockman
Oct 21, 20244 min read
The Importance of Customer Feedback in CPG Marketing
Customer feedback plays a critical role in the success of consumer packaged goods (CPG) brands. Whether it's skincare, supplements,...
Ben Brockman
Oct 18, 20244 min read
How Real World Evidence Is Transforming Clinical Trials
As the consumer products industry evolves, brands are seeking stronger, science-backed validation for their claims. While traditional...
Ben Brockman
Oct 16, 20244 min read
How Clinical Trials Boost Fundraising and Drive Strategic Acquisitions
When it comes to health and wellness brands, clinical trials and research aren’t just tools for ensuring product efficacy; they are key...
Ben Brockman
Oct 14, 20244 min read
Clinical Trials for Longevity Supplements: Separating Fact from Fiction
The search for the fountain of youth has shifted from myth to science, with longevity supplements becoming increasingly popular. But as...
Ben Brockman
Oct 9, 20244 min read
Real-World Data vs. Real-World Evidence: Understanding the Difference
In the world of clinical research, two terms are often used interchangeably but hold distinct meanings: real-world evidence and...
Ben Brockman
Oct 7, 20244 min read
The Economic Impact of False Advertising
False advertising scandals can rock industries and wipe out the reputation of even well-known brands. Take, for example, a prominent case...
Ben Brockman
Oct 4, 20245 min read
Metrics That Matter in CPG Marketing
When consumer preferences shift rapidly and competition is fierce, the brands that rise to the top are those that harness the power of...
Ben Brockman
Oct 2, 20244 min read
Contract Research Organizations vs. In-House Research: Understanding the Differences
When a company is preparing to conduct research for a product - whether it's a skincare solution, a supplement, or a cosmetic product -...
Ben Brockman
Sep 30, 20245 min read
Is Your Brand Ready for the Next Legal and Regulatory Wave?
In an era where consumers demand transparency and accountability, the health and wellness industry is under more scrutiny than ever. The...
Ben Brockman
Sep 27, 20244 min read
Emerging Trends in Decentralized Clinical Trials
Decentralized clinical trials (DCTs) are rapidly transforming the landscape of clinical research, driven by technological advancements...
Ben Brockman
Sep 25, 20243 min read
How to Rebuild Brand Trust After False Advertising
For any company, brand trust is crucial for long-term success. However, when a brand is caught in a false advertising scandal, the...
Ben Brockman
Sep 23, 20244 min read
How to Use Consumer Insights to Improve Your CPG Marketing
Understanding your audience is the key to crafting impactful marketing strategies. With countless products vying for attention on store...
Ben Brockman
Sep 20, 20243 min read
The FTC's Final Rule: How They Are Combating Fake Reviews
Consumer trust is critical. Whether you're selling supplements, skincare, superfoods, or pet health products, your success hinges on your...
Ben Brockman
Sep 18, 20244 min read
The Impact of Contract Research Organizations on Healthcare Innovation
In today’s healthcare landscape, innovation is key to meeting the growing demands of patients, consumers, and professionals alike. One...
Ben Brockman
Sep 16, 20244 min read
10 Proven Strategies to Boost Your CPG Marketing Success
In the fast-paced world of consumer packaged goods (CPG), having a well-optimized marketing strategy is key to staying competitive and...
Ben Brockman
Sep 11, 20244 min read
Common False Advertising Claims in Health Products
When it comes to health products, from supplements to skincare, companies are under constant pressure to stand out. However, when...
Ben Brockman
Sep 9, 20244 min read
Global Expansion: The Role of CROs in International Clinical Trials
In the world of clinical trials, global expansion is becoming increasingly important. As companies look beyond domestic markets to...
Ben Brockman
Sep 6, 20244 min read
Ensuring Compliance in Decentralized Clinical Trials
Decentralized clinical trials (DCTs) are transforming the way we approach clinical research by enabling more flexible and patient-centric...
Ben Brockman
Sep 4, 20244 min read
Common Challenges in CPG Marketing and How to Overcome Them
Consumer Packaged Goods (CPG) companies operate in one of the most competitive and fast-paced industries. With a vast array of products...
Ben Brockman
Sep 2, 20243 min read
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