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Clinical trials and Research Blog
The Citruslabs blog covers all things clinical trial patient recruitment and retention as well as exciting news and developments in the medical research industry. Browse our recent posts or search for a topic you're interested in to learn more.
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What is Good Clinical Practice (GCP) and Why Does it Matter in Clinical Trials?
In clinical trials, trust and accuracy are everything. Whether for skincare products, supplements, or pet health, the quality and...
Ben Brockman
Nov 8, 20244 min read
The Impact of CPG Marketing on Sales
A well-executed marketing strategy can be a game-changer for CPG brands looking to increase their sales performance. As consumer...
Ben Brockman
Nov 6, 20245 min read
Contract Research Organizations and Their Impact on Product Development
From skincare and cosmetics to supplements and wellness products, creating a product that stands out requires more than innovative...
Ben Brockman
Nov 4, 20246 min read
The Role of Social Media in False Advertising
All of the large social media platforms like Instagram, TikTok, and Facebook have become powerful advertising tools. With billions of...
Ben Brockman
Nov 1, 20245 min read
The Evolution of Decentralized Clinical Trials
As clinical research grows more complex and diverse, the industry continues to embrace decentralized clinical trials (DCTs), reshaping...
Ben Brockman
Oct 30, 20244 min read
The Top Tools for CPG Marketing Analysis
In the consumer packaged goods (CPG) industry, marketing success hinges on data-driven strategies that resonate with consumer demands and...
Ben Brockman
Oct 28, 20244 min read
How to Implement Ethical Practices in Marketing
Consumers are becoming more aware and discerning of the messages and tactics companies use to promote their products and services. As a...
Ben Brockman
Oct 23, 20245 min read
How to Ensure Data Security in Decentralized Clinical Trials
Decentralized clinical trials (DCTs) have revolutionized the way clinical research is conducted. By utilizing technology to reach...
Ben Brockman
Oct 21, 20244 min read
The Importance of Customer Feedback in CPG Marketing
Customer feedback plays a critical role in the success of consumer packaged goods (CPG) brands. Whether it's skincare, supplements,...
Ben Brockman
Oct 18, 20244 min read
How Real World Evidence Is Transforming Clinical Trials
As the consumer products industry evolves, brands are seeking stronger, science-backed validation for their claims. While traditional...
Ben Brockman
Oct 16, 20244 min read
How Clinical Trials Boost Fundraising and Drive Strategic Acquisitions
When it comes to health and wellness brands, clinical trials and research aren’t just tools for ensuring product efficacy; they are key...
Ben Brockman
Oct 14, 20244 min read
Clinical Trials for Longevity Supplements: Separating Fact from Fiction
The search for the fountain of youth has shifted from myth to science, with longevity supplements becoming increasingly popular. But as...
Ben Brockman
Oct 9, 20244 min read
Real-World Data vs. Real-World Evidence: Understanding the Difference
In the world of clinical research, two terms are often used interchangeably but hold distinct meanings: real-world evidence and...
Ben Brockman
Oct 7, 20244 min read
The Economic Impact of False Advertising
False advertising scandals can rock industries and wipe out the reputation of even well-known brands. Take, for example, a prominent case...
Ben Brockman
Oct 4, 20245 min read
Metrics That Matter in CPG Marketing
When consumer preferences shift rapidly and competition is fierce, the brands that rise to the top are those that harness the power of...
Ben Brockman
Oct 2, 20244 min read
Contract Research Organizations vs. In-House Research: Understanding the Differences
When a company is preparing to conduct research for a product - whether it's a skincare solution, a supplement, or a cosmetic product -...
Ben Brockman
Sep 30, 20245 min read
Is Your Brand Ready for the Next Legal and Regulatory Wave?
In an era where consumers demand transparency and accountability, the health and wellness industry is under more scrutiny than ever. The...
Ben Brockman
Sep 27, 20244 min read
Emerging Trends in Decentralized Clinical Trials
Decentralized clinical trials (DCTs) are rapidly transforming the landscape of clinical research, driven by technological advancements...
Ben Brockman
Sep 25, 20243 min read
How to Rebuild Brand Trust After False Advertising
For any company, brand trust is crucial for long-term success. However, when a brand is caught in a false advertising scandal, the...
Ben Brockman
Sep 23, 20244 min read
How to Use Consumer Insights to Improve Your CPG Marketing
Understanding your audience is the key to crafting impactful marketing strategies. With countless products vying for attention on store...
Ben Brockman
Sep 20, 20243 min read
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