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Clinical trials and Research Blog
The Citruslabs blog covers all things clinical trial patient recruitment and retention as well as exciting news and developments in the medical research industry. Browse our recent posts or search for a topic you're interested in to learn more.
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How to Validate Marketing Claims to Build Consumer Trust
Have you ever seen a product claim that sounded too good to be true? “Eliminates wrinkles overnight!” or “Boosts energy instantly!”,...
Ben Brockman
Mar 193 min read
How Shopper Marketing Strategies Influence Buying Decisions
Imagine this: you walk into a store, and before you even reach the checkout, you’ve added two extra items to your cart. Was it the...
Ben Brockman
Mar 143 min read
CPG Content Marketing: Strategies to Build Brand Loyalty and Drive Sales
Imagine walking into a store and being drawn to a brand - not just because of its packaging, but because you know its story, trust its...
Ben Brockman
Mar 63 min read
Innovative CPG Marketing Strategies for 2025
As we step into 2025, the CPG industry faces new opportunities and challenges driven by technological advancements, shifting consumer...
Ben Brockman
Jan 74 min read
How to Improve Brand Perception in CPG Marketing
When it comes to the world consumer packaged goods (CPG), brand perception can make or break your success. A positive brand perception...
Ben Brockman
Jan 33 min read
How to Market a New CPG Product
Breaking into the Consumer Packaged Goods (CPG) industry with a new product is no small feat. With countless options available to...
Ben Brockman
Dec 30, 20243 min read
Digital Marketing Strategies for CPG Companies
Consumer Packaged Goods (CPG) companies face a unique set of challenges in the digital age. From fierce competition to evolving consumer...
Ben Brockman
Dec 17, 20244 min read
Why Market Research is Crucial for CPG Brands
Consumer Packaged Goods (CPG) brands operate in a highly competitive landscape. Understanding your audience, competitors, and market...
Ben Brockman
Dec 3, 20244 min read
How Traditional Marketing Powers CPG Product Success
In a world dominated by digital ads and social media, traditional marketing still holds an indispensable place in the playbook of...
Ben Brockman
Nov 26, 20245 min read
The Impact of CPG Marketing on Sales
A well-executed marketing strategy can be a game-changer for CPG brands looking to increase their sales performance. As consumer...
Ben Brockman
Nov 6, 20245 min read
The Top Tools for CPG Marketing Analysis
In the consumer packaged goods (CPG) industry, marketing success hinges on data-driven strategies that resonate with consumer demands and...
Ben Brockman
Oct 29, 20244 min read
Metrics That Matter in CPG Marketing
When consumer preferences shift rapidly and competition is fierce, the brands that rise to the top are those that harness the power of...
Ben Brockman
Oct 2, 20244 min read
How to Use Consumer Insights to Improve Your CPG Marketing
Understanding your audience is the key to crafting impactful marketing strategies. With countless products vying for attention on store...
Ben Brockman
Sep 20, 20243 min read
10 Proven Strategies to Boost Your CPG Marketing Success
In the fast-paced world of consumer packaged goods (CPG), having a well-optimized marketing strategy is key to staying competitive and...
Ben Brockman
Sep 11, 20244 min read
The Importance of Packaging in CPG Marketing
In the world of consumer packaged goods (CPG), marketing extends far beyond traditional advertising and digital campaigns. One of the...
Ben Brockman
Aug 21, 20244 min read
Capturing Consumer Interest: Emerging CPG Marketing Trends
In today's rapidly evolving market, consumer packaged goods (CPG) companies face the challenge of staying relevant and capturing consumer...
Ben Brockman
Aug 13, 20243 min read
How CPG Marketing is Evolving in the Digital Age
Consumer Packaged Goods (CPG) marketing is undergoing a significant transformation. The integration of data analytics into marketing...
Ben Brockman
Jul 15, 20243 min read
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