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Clinical trials and Research Blog
The Citruslabs blog covers all things clinical trial patient recruitment and retention as well as exciting news and developments in the medical research industry. Browse our recent posts or search for a topic you're interested in to learn more.
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How to Correctly Use Structure-Function Claims
In the wellness industry, the right claim can make or break a product. But saying the wrong thing, like hinting that your supplement...
Ben Brockman
Aug 42 min read
CPG Advertising Trends That Are Redefining Consumer Engagement
CPG brands are in a constant fight for attention, on shelves, in feeds, and across every digital touchpoint. With so many options...
Ben Brockman
Jul 253 min read
How to Validate Marketing Claims to Build Consumer Trust
Have you ever seen a product claim that sounded too good to be true? “Eliminates wrinkles overnight!” or “Boosts energy instantly!”,...
Ben Brockman
Mar 193 min read
How Shopper Marketing Strategies Influence Buying Decisions
Imagine this: you walk into a store, and before you even reach the checkout, you’ve added two extra items to your cart. Was it the...
Ben Brockman
Mar 143 min read
Effective Retail Marketing Strategies to Boost Sales
Retail marketing is the backbone of any successful brick-and-mortar or eCommerce business. With evolving consumer behaviors and...
Ben Brockman
Mar 103 min read
CPG Content Marketing: Strategies to Build Brand Loyalty and Drive Sales
Imagine walking into a store and being drawn to a brand - not just because of its packaging, but because you know its story, trust its...
Ben Brockman
Mar 53 min read
How Traditional Marketing Powers CPG Product Success
In a world dominated by digital ads and social media, traditional marketing still holds an indispensable place in the playbook of...
Ben Brockman
Nov 25, 20245 min read
Accessible Research: A Game Changer in CPG Marketing
We are strong advocates that for consumer brands, research forms the foundation of product development and consumer trust. That's where...
Morgan Carpenter
Oct 30, 20234 min read
Consumer Preferences in Skincare Marketing
As a skincare brand, the language you use to market your products is critical to forming sustainable customer relationships, selling...
Morgan Carpenter
Oct 13, 20234 min read
Latest Trend Report for Beauty Brands
Consumers in the beauty industry are increasingly savvy about the products they reach for, and the most successful cosmetics brands are...
Morgan Carpenter
Sep 27, 20233 min read
Clinical Data in Your CPG Marketing for Consumer Pain Points
Effective product marketing closely ties to the success of consumer brands. One of the best CPG marketing strategies for brands to keep...
Morgan Carpenter
Sep 18, 20234 min read
The Power of Data Stories: CPG Marketing with a CRO
When promoting a product in the CPG market, you need to use data to tell a compelling story instead of just listing numbers. This can...
Morgan Carpenter
Aug 14, 20233 min read
The Secrets to Timeless Product Claims
While marketing trends come and go, some product claims stand the test of time over the years. These product claims continue to captivate...
Morgan Carpenter
Aug 11, 20233 min read
Enhancing Product Claims with Consumer Psychology
To stand out in a market that bombards consumers with product advertisements, brands need to tap into consumer psychology research to...
Morgan Carpenter
Jul 26, 20233 min read
How Small Skincare Brands Can Gain Traction Online
As the skincare industry expands, small brands face a constant challenge in gaining recognition and standing out. Despite more prominent...
Morgan Carpenter
Jul 17, 20233 min read
Best Practices for Marketing a Formula Change
Consumer brands initiate formula changes for a wide range of reasons. From consumer feedback to ongoing research developments, there are...
Morgan Carpenter
Jul 14, 20233 min read
How Skincare Brands can Market Mindfully
In today's world, where appearance is overly scrutinized especially online, skincare brands have a unique opportunity to promote mental...
Morgan Carpenter
Jul 3, 20234 min read
Working With Influencers: FDA Guidelines
Working with social media influencers to promote your health and wellness brand online can be a great way to round out your marketing...
Morgan Carpenter
Feb 13, 20235 min read
Brand Content Guide: How to Use Clinical Trial Results
You have invested in clinical research for your skincare, cosmetic, or supplement brand, and the results are in: your formula now has...
Morgan Carpenter
Feb 1, 20233 min read
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