Morgan CarpenterOct 13, 20234 minConsumer Preferences in Skincare MarketingAs a skincare brand, the language you use to market your products is critical to forming sustainable customer relationships, selling...
Morgan CarpenterAug 11, 20233 minThe Secrets to Timeless Product ClaimsWhile marketing trends come and go, some product claims stand the test of time over the years. These product claims continue to captivate...
Morgan CarpenterJul 17, 20233 min How Small Skincare Brands Can Gain Traction OnlineAs the skincare industry expands, small brands face a constant challenge in gaining recognition and standing out. Despite more prominent...