The Secrets to Timeless Product Claims
While marketing trends come and go, some product claims stand the test of time over the years. These product claims continue to captivate...
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Clinical trials and Research Blog
The Citruslabs blog covers all things clinical trial patient recruitment and retention as well as exciting news and developments in the medical research industry. Browse our recent posts or search for a topic you're interested in to learn more.
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Morgan Carpenter
- Jul 17
- 3 min
How Small Skincare Brands Can Gain Traction Online
As the skincare industry expands, small brands face a constant challenge in gaining recognition and standing out. Despite more prominent...
Morgan Carpenter
- Jul 12
- 3 min
Tech Trends Reshaping Skincare and Cosmetics
The world of skincare and cosmetics is always evolving, and technology is playing a big role in shaping its future. Exciting tech trends...
Morgan Carpenter
- Jul 3
- 4 min
How Skincare Brands can Market Mindfully
In today's world, where appearance is overly scrutinized especially online, skincare brands have a unique opportunity to promote mental...
Morgan Carpenter
- Jun 28
- 3 min
The Rising Trend of Men's Personal Health and Self-Care
Nowadays, taking care of ourselves is emphasized as essential, regardless of gender. Over the past few years, men's personal health and...
Morgan Carpenter
- Jun 23
- 2 min
The Beauty Revolution: Embracing Biotech in Products and Marketing
Recently, the world of beauty has undergone a remarkable transformation, fueled by groundbreaking advancements in biotechnology. Beauty...
Morgan Carpenter
- Jun 9
- 3 min
Latest Trends and Innovations in Skincare Packaging
As consumer expectations evolve and new technologies emerge, skincare brands are continually exploring innovative packaging solutions...
Morgan Carpenter
- May 24
- 3 min
Skincare Brands' Guide to Marketing Product Claims Online
In today's competitive skincare industry, consumers increasingly demand transparency and proof of efficacy from the brands they choose....
Morgan Carpenter
- May 17
- 3 min
Why Skincare Brands need Clinical Evidence
Successful skincare brands understand the importance of making claims about the effectiveness of their products. However, making product...
Morgan Carpenter
- May 10
- 3 min
CROs Can Help Skincare Brands with Regulatory Compliance
As the skincare industry grows and evolves, regulatory compliance has become a crucial concern for brands looking to launch new products....
Morgan Carpenter
- Apr 19
- 3 min
How Skincare Brands Can Embody Clean Beauty
Clean beauty is more than just a trend; it's a movement that is gaining momentum in the skincare industry. Consumers are increasingly...
Morgan Carpenter
- Mar 29
- 3 min
Skincare Brands' guide to Consumer Perception Studies
Skincare is a multi-billion dollar industry that is constantly evolving. With new ingredients, technologies, and trends emerging,...
Morgan Carpenter
- Mar 13
- 3 min
4 Tips for Using Product Claims in Skincare Marketing
Consumers rely on product claims to make informed decisions about the skincare products they buy, which is why effective marketing of...
Morgan Carpenter
- Mar 6
- 3 min
The Importance of Skincare Product Claims
As a skincare brand, pursuing clinical studies beyond what is strictly required to get your product to the market can feel unnecessary....
Morgan Carpenter
- Feb 20
- 3 min
Skincare Brands’ guide to Content About Aging Skin
Creating Empowering Content about Skin Aging Skin aging is a natural change in the complexion that happens over time, but may be...
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