Consumer perception studies are a great lower-cost option for your brand’s clinical trial. These studies tend to be quicker to complete and can provide you with tangible claims from real consumers of your product. If this sounds appealing -- you can read more about starting these kinds of studies, here.
Consumer Perception Studies do exactly what they say, they grant insight into what people using your product feel about it. Usually, this looks like a survey, where participants who have been using the product for a set period of time will report whether they agree or disagree with a series of statements on the product.
With supplement clinical trials, this might involve any of the following:
Having a group of participants who struggle with a specific health concern (digestion for example) take your supplement for six weeks and complete daily surveys about their symptoms and experience.
Requiring blood, stool, or other samples to be taken in office or at home and sent to a lab for further clinical analysis throughout the study process.
Combining several of your supplements into a regime addressed at a specific health concern, and having participants follow this and self-report progress through surveys.
Consumer Perception Studies offer a lot of value to your brand, as they can give you real feedback from your consumers about your products. When they are successful, you will gain valuable statistics that you can publish when advertising your products. For instance, the percentage of consumers that experienced less bloating or fewer digestion issues after trialing your supplements.
The main draw of a consumer perception study is that it enables you to create health claims catered toward your specific user base because they’re the ones that will be participating in your study. You can choose to investigate the exact health concerns your product is designed to address.
Want to learn how you can create a Consumer Perception Study?
Citruslabs provides a simple and affordable way to prove that your products actually work. At Citruslabs, we design a clinical trial that is right for you and your budget, so that you can start sharing research-backed product claims without spending a fortune. We offer the cohesive planning and management required to conduct successful clinical trials, from start to finish. Ready to get started? Let's talk! You can contact us here.