We’ve already explored how clinical studies can validate your brand and your product claims, and looked into many of the types of clinical trials available to supplement and skincare brands. Today, we’ll go over one of the most popular choices in greater detail: Consumer Perception studies.
How do Consumer Perception Studies work?
Consumer Perception Studies do exactly what they say on the tin, they grant insight into what people using your product feel about it. Usually, this looks like a survey, where participants who have been using the product for a set period of time will report whether they agree or disagree with a series of statements on the product.
For skincare studies, this might look like asking whether the participants noticed an improvement in the texture of their skin after an extended period of use. The consumer could then answer whether or not they agree or disagree and specify to what extent these statements apply to them.
This study design works well for supplements, skincare, and many other consumer-tested products. They are Cost-effective and can save you time on designing a more complicated clinical trial, while still giving you evidence for your product claims.
What’s the Value of these studies?
Consumer Perception Studies offer a lot of value to your brand, as they can give you real feedback from your consumers about your products. When they are successful, you will also gain valuable statistics you can publish when advertising your products. For instance, the percentage of consumers that saw a real difference in their skin.
These studies are a cost-effective way to build your brand’s reputation and justify your product claims. Further, they allow you to hear from your customer base what exactly needs improving or changing, and what’s working well.
Other potential customers are also more likely to trust brands and products with customer perception studies, as they give a voice to normal people they'll find relatable who are already using your products.
Want to learn how you can create a Consumer Perception Study?
Citruslabs provides a simple and affordable way to prove that your products actually work. At Citruslabs, we design a clinical trial that is right for you and your budget, so that you can start sharing research-backed product claims without spending a fortune. We offer the cohesive planning and management required to conduct successful clinical trials, from start to finish. Ready to get started? Let's talk! You can contact us here.