Consumer Advocacy: Unleashing the Potential of Reviews for Your Brand
In today's ultra-connected digital landscape, consumers have more influence on product development and marketing than ever before. When...
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Clinical trials and Research Blog
The Citruslabs blog covers all things clinical trial patient recruitment and retention as well as exciting news and developments in the medical research industry. Browse our recent posts or search for a topic you're interested in to learn more.
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Morgan Carpenter
- Sep 13
- 3 min
Benefits of Consumer Perception Studies for Small Brands
When investing in clinical research to support your product claims, consumer perception studies are often among the options considered by...
Morgan Carpenter
- Aug 25
- 3 min
How Your Opinions Can Shape Consumer Products
Taking part in consumer product research lets you share your thoughts and shape the future of products you might find on shelves someday....
Morgan Carpenter
- Jul 26
- 3 min
Enhancing Product Claims with Consumer Psychology
To stand out in a market that bombards consumers with product advertisements, brands need to tap into consumer psychology research to...
Morgan Carpenter
- Jul 18
- 2 min
Consumer Perception Studies in Skincare
We explored the value of consumer perception studies as a clinical research design and took a closer look at how these studies actually...
Morgan Carpenter
- Jun 28
- 4 min
FAQs about Consumer Perception Studies
We have discussed the ins and outs of consumer perception studies previously on the blog, as they are an incredible value study model for...
Morgan Carpenter
- May 22
- 3 min
The Power of Clinical Trials for CBD Brands
In recent years, CBD (cannabidiol) has gained immense popularity in the health and wellness industry. However, with the market flooded by...
Morgan Carpenter
- Apr 3
- 3 min
The Role of Consumer Feedback in Clinical Research
As discussed in our overview of Consumer Perception studies, consumer feedback is a key part of clinical trials for consumer brands. The...
Morgan Carpenter
- Mar 29
- 3 min
Skincare Brands' guide to Consumer Perception Studies
Skincare is a multi-billion dollar industry that is constantly evolving. With new ingredients, technologies, and trends emerging,...
Morgan Carpenter
- Dec 23, 2022
- 3 min
Explaining Consumer Perception Studies
Consumer perception studies are one of the most popular options for brands looking to create product claims without breaking the bank....
Morgan Carpenter
- Dec 19, 2022
- 2 min
Encourage Consumer Participation in Clinical Trials
It can be challenging for consumer brands to encourage people without clinical trial experience to participate in research. The clinical...
Morgan Carpenter
- Feb 11, 2022
- 2 min
Recruiting for Consumer Perception Studies
We’ve talked before about the value of consumer perception studies as a clinical trial form, and their success is in part due to the...
Morgan Carpenter
- Feb 7, 2022
- 2 min
Consumer Perception Studies for Supplements
Consumer perception studies are a great lower-cost option for your brand’s clinical trial. These studies tend to be quicker to complete...
Morgan Carpenter
- Nov 12, 2021
- 2 min
Health Claim Examples from Consumer Perception Studies
When beginning a Consumer Perception study for your brand, you may be concerned about exactly what kinds of health claims you’ll be able...
Morgan Carpenter
- Nov 5, 2021
- 2 min
Do health claims matter to Consumers?
One of the benefits of conducting a clinical trial for your brand is creating scientifically-backed health claims for your products. In...
Morgan Carpenter
- Oct 15, 2021
- 2 min
What are Consumer Perception Studies?
We’ve already explored how clinical studies can validate your brand and your product claims, and looked into many of the types of...
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