When beginning a Consumer Perception study for your brand, you may be concerned about exactly what kinds of health claims you’ll be able to create for your brand. The claims from consumer perception studies are just as valid as those from more elaborate clinical trial designs, and they tend to be cheaper and easier for your brand to achieve -- if you like the idea of that, you can read more about starting these kinds of studies, here.
The beauty of a consumer perception study is that it enables you to create health claims catered toward your specific user base because they’re the ones that will be participating in your study. You can choose to investigate concerns that your product is intended to address, creating a model that works great for skincare or supplement clinical trials.
A great example of health claims from consumer perception studies is this retinol gummy we recently conducted a clinical trial for. We found that a staggering 83% of people saw an improvement in their skin texture after 8 weeks of use.
Now, the brand gets to use this health claim to inspire trust in their brand and their product’s efficacy. It is effective because it’s ultra-specific to the skincare concern their user base is most likely to want to address.
We know from previous research that this transparency and direct results are what customers value most.
We’ve also worked on clinical trials for skincare products, and managed to create some of the health claims below.
These results tell your potential customers exactly what they can expect from your product, and give them a better chance at understanding the areas where your products really shine.
If you’re interested in beginning a consumer perception study and getting health claims like these for your brand, you can read more down below.
Want to learn how you can create research-backed product claims as well?
Citruslabs provides a simple and affordable way to prove that your products actually work. At Citruslabs, we design a clinical trial that is right for you and your budget, so that you can start sharing research-backed product claims without spending a fortune. We offer the cohesive planning and management required to conduct successful clinical trials, from start to finish. Ready to get started? Let's talk! You can contact us here.