Explaining Consumer Perception Studies
Consumer perception studies are one of the most popular options for brands looking to create product claims without breaking the bank. These studies are not traditional clinical trials they require much less intricate designs and are therefore more cost-effective and can be run on shorter timelines. They can be a great option for brands looking to publish user feedback on their products that goes beyond the scope of customer reviews.
What are Consumer Perception Studies?
As the name implies, Consumer Perception Studies grant insight into how the people using your product feel about it. Usually, this involves survey-style feedback, where participants who have been using the product for a set period of time will report whether they agree or disagree with a series of statements on the product, and to what degree.
For skincare studies, this might look like asking whether the participants noticed an improvement in the texture of their skin after an extended period of use. The participant could then answer whether or not they agree or disagree and specify to what extent these statements apply to them.
This design is ideal for brands that are working under a modest budget such as small companies and those just starting out with consumer products. They can also be a faster option than traditional clinical trials for brands that want to create marketable health claims in time to launch new products after formulation has been set in stone.
Why consider a Consumer Perception Study?
This study design works well for a variety of consumer-tested products such as skincare, supplements, and cosmetics. They are cost-effective and can save you time on designing a more complicated traditional clinical trial, while still giving you clinical evidence for your product claims based on real user experience.
Consumer Perception Studies offer your brand the chance to gather real feedback from consumers about your product’s performance on the health concerns you’re aiming to address. You can create valuable statistics that make for great marketing materials and can be added to the packaging.
For instance, a study conducted on an acne skin care product may yield the percentage of consumers that saw a decrease in blemishes and discoloration on their skin. This kind of performance claim goes beyond promising consumers that they will notice a difference and indicates that the product has worked well for the majority of users who tried it.
These studies are a cost-effective way to build your brand’s reputation and justify your product claims. Further, they allow you to hear from your customer base what parts of your formula, packaging, or overall user experience need improving or changing, as well as what’s working well for most people.
Finally, future potential customers are also more likely to trust brands and products with customer perception studies, as they give a voice to people who share their health and wellness concerns that they will be able to relate to. This lends a human touch to your brand and fosters trust in product performance as well as brand transparency and reliability.
Want to learn how you can create a Consumer Perception Study?
Citruslabs provides a simple and affordable way to prove that your products actually work. At Citruslabs, we design a clinical trial that is right for you and your budget, so that you can start sharing research-backed product claims without spending a fortune. We offer the cohesive planning and management required to conduct successful clinical trials, from start to finish. Ready to get started? Let's talk! You can contact us here.