Earlier this week we explored the value of Consumer Perception studies as a clinical research design and took a closer look at how these studies actually work. These are specifically useful clinical trial designs for skincare products, and today we’ll delve deeper into what these studies can bring to your brand.
The skincare market is extremely competitive, and consumers are much more likely to notice products that have been clinically tested. Placing the “clinically tested” stamp on your product lets potential customers know that your skincare is safe to use and the ingredients are effective. It also helps them to understand which specific skincare concerns of theirs will be addressed by your product.
Citruslabs Co-Founder and CEO, Susanne Mitschke, described Consumer Perception studies as a particularly viable option for skincare brands.
"Consumer perception studies are a great way for brands to quantify the impact of their products. For skincare brands, for example, your product may help with smoothing out fine lines and wrinkles and your customer reviews reflect that. But then, you can add a statement, such as: 97% agree that this product visibly reduced the appearance of fine lines and wrinkles. This is very powerful for marketing purposes,” Susanne said.
Skincare brands often rely on selling products in tandem as part of a holistic skincare system, and without clinical testing of some kind, it can be really difficult for consumers to identify which products in your line will help their specific concerns effectively. With a consumer perception study, you as the brand are able to design a study that highlights consumer feedback for specific products. This way, customers can read research-backed claims for each of your products’ individual performance.
"Consumer perception studies are like the little sister of clinical trials. Depending on where you are in the journey with your brand, it can make a lot of sense to conduct them. Also, not every consumer perception study is the same. You can also design these types of studies in a way that they're robust and scientific to give you a more scientific edge and good enough data to create product claims,” Susanne said.
Consumer Perception studies are a really effective way to create clinically backed claims for your skincare products without overspending on other lengthy clinical trial designs. If you’d like to learn more about what exactly consumer perception studies entail, you can read more here.
Want to create a Consumer Perception Study for your Skincare brand?
Citruslabs provides a simple and affordable way to prove that your products actually work. At Citruslabs, we design a clinical trial that is right for you and your budget, so that you can start sharing research-backed product claims without spending a fortune. We offer the cohesive planning and management required to conduct successful clinical trials, from start to finish. Ready to get started? Let's talk! You can contact us here.