Leah WelschApr 82 minStrategies for Conducting Affordable Verified Clinical Trials for Supplement & Cosmetics Brands Being competitive in the wellness industry requires constant innovation. As consumers demand evidence-based products with proven...
Morgan CarpenterOct 13, 20234 minConsumer Preferences in Skincare MarketingAs a skincare brand, the language you use to market your products is critical to forming sustainable customer relationships, selling...
Morgan CarpenterJul 18, 20232 minConsumer Perception Studies in SkincareWe explored the value of consumer perception studies as a clinical research design and took a closer look at how these studies actually...