It can be challenging for consumer brands to encourage people without clinical trial experience to participate in research. The clinical trial process can feel intimidating or unclear, and many people associate it only with traditional pharmaceutical clinical trials.
While the actual recruitment for your trial will be the responsibility of your CRO or recruitment agency, some brands do opt to advertise their research opportunities to their existing customer base. To make it easier to do so, we have compiled a few quick tips on encouraging new participants.
1. Use Plain Language
When disseminating information about research opportunities, ensure that your communication is open and clear. While it is important to cover the technicalities of the clinical trial you’re inviting customers to take part in, an informal tone in keeping with your brand identity will convey trust and make the process less intimidating to newcomers.
We try to embody this here at Citruslabs, as we often write our own protocols and consent forms when recruiting for new clinical trials, and we make every effort to reduce jargon and explain the clinical process in a simple, comprehensible way. We’re here to ensure people feel confident joining your trial knowing exactly what is being asked of them.
2. Encourage Questions
With newcomers to the clinical trial process, it is vital to signpost the best ways to reach your team for more information. This may be particularly important in consumer perception studies, where participants are often given samples of a product to try with the expectation that they provide feedback. Many people can misinterpret these research opportunities as a chance to acquire free products without contributing in any way, and it’s easiest to quell these expectations if communication remains open.
Along the same vein, it can be helpful to provide an FAQ about the clinical trial opportunity at hand, as well as about the research process in general. This can be a great option for brands that do the bulk of their marketing online through social media platforms, as it can be helpful, engaging content across a variety of platforms.
Want to create your own clinical trial?
Citruslabs provides a simple and affordable way to prove that your products actually work. At Citruslabs, we design a clinical trial that is right for you and your budget, so that you can start sharing research-backed product claims without spending a fortune. We offer the cohesive planning and management required to conduct successful clinical trials, from start to finish. Ready to get started? Let's talk! You can contact us here.