Clinical trials and Research Blog

In today’s rapidly evolving wellness and consumer health landscape, representation isn’t just a value, it’s a vital part of credible research. Creating a truly impactful clinical trial starts with the people behind the data.  As consumer health brands and wellness companies aim to serve broader audiences, ensuring diversity in participant recruitment is no longer optional, it’s essential. Inclusive research leads to more accurate results, stronger product claims, and a deeper

Clinical trials in 2025 look dramatically different from just a few years ago, but many of the underlying challenges are still present....

Clinical trials play a vital role in validating product claims and ensuring safety, especially in industries like supplements, skincare,...

Patient recruitment is tough. But, recruiting people 65+ is even tougher. Read here how CitrusLabs is recruiting patients 65+.

Participants are key to clinical research, and without a good understanding of what stops people from joining trials, it can be difficult...

It can be challenging for consumer brands to encourage people without clinical trial experience to participate in research. The clinical...

Earlier this week, we overviewed some of the evidence in favor of using patient recruitment services, today we’ll unpack a little more of...

Drip campaigns are a series of personalized, automated messages designed to be sent out along a certain timeframe. They remain one of the...

Let’s explore the main advantages of using technology in pre-screening.