The Citruslabs blog covers all things clinical trial patient recruitment and retention as well as exciting news and developments in the medical research industry. Browse our recent posts or search for a topic you're interested in to learn more.
In the fast-evolving world of product development, in silico testing is emerging as a powerful and innovative tool. By leveraging advanced computer simulations and modeling, this method is transforming how brands in industries like cosmetics, skincare, supplements, superfoods, and pet health validate their products. Here’s a high-level overview of what in silico testing is, its benefits, applications, and why it’s gaining momentum in clinical trials. What is In Silico Testing
A usability study evaluates how real people interact with a product, packaging, or digital experience to identify friction, confusion, and improvement opportunities. For health and wellness brands, a usability study helps ensure products are easy to use, instructions are clear, and the consumer experience supports safety, compliance, and trust. If your product requires instructions, measurements, device assembly, or multi-step onboarding, usability testing is not optional. It
Sampling bias is one of the most common threats to credible research results. If your study participants do not accurately represent your target population, your findings may look strong on paper but fail in the real world. Sampling bias occurs when the participants selected for a study are not representative of the population the results are meant to reflect. It matters because biased samples can distort outcomes, limit generalizability, and weaken the credibility of product
