Pursuing clinical research for your brand is one of the best investments you can make, but deciding when to take the plunge can feel daunting. We have worked with various brands on their clinical trials, and we’ve compiled a list of the best times to kick off your research.
When Starting Something New
Clinical trials can be an excellent way to launch new skincare or supplement brands with scientific support to back them. Having published clinical results to advertise your brand can establish trust and reliability in your products before customers are able to review them.
Similarly, even established brands can benefit from clinical research to launch new products. By conducting research before you launch, you are able to “soft launch” the product to potential customers, especially if you choose a consumer perception study design. This way, you can attain marketable health claims and tangible statistics to use during the launch in order to show customers that your products work exactly as advertised.
When you want to Boost Marketing
Obtaining clinically backed health claims about your product’s performance can provide your brand with new marketing materials. This is invaluable in sprucing up your digital marketing and your product’s in-store presence as well, as health claims or “clinically tested” seals can appear on websites as well as packaging.
This can be a great option when you find sales or customer reviews taking a dip. Clinical trials can revive consumer interest in a brand or product by demonstrating formula changes, responses to feedback, or even just showcasing performance if the last published research by a brand is outdated.
Want to create your own clinical trial?
Citruslabs provides a simple and affordable way to prove that your products actually work. At Citruslabs, we design a clinical trial that is right for you and your budget, so that you can start sharing research-backed product claims without spending a fortune. We offer the cohesive planning and management required to conduct successful clinical trials, from start to finish. Ready to get started? Let's talk! You can contact us here.