What Are Palatability Tests and Why Do They Matter?
Whether you're developing a new pet supplement, a functional chew, or a nutritional gummy, one key question often determines product...
By Ben BrockmanBlog
How to Choose the Right Clinical Study Design
If you're looking to elevate your brand with credible, research-backed product claims, the secret weapon is a smart clinical study...
By Ben BrockmanThe Hidden Cost of Clickbait Advertising for Wellness Brands
Clickbait isn’t just a nuisance, it’s a branding liability. In the health and wellness space, where trust is everything, misleading ad tactics can backfire fast
By Ben BrockmanDon't Be Fooled: Why You Need CBD Third-Party Testing
Learn how CBD third-party testing works, what a Certificate of Analysis shows, and how independent lab testing helps brands and consumers assess CBD products.
By Ben BrockmanThe Role of Regulatory Agencies in Combating False Advertising
Learn how regulatory agencies combat false advertising, protect consumers, and promote truthful marketing to build trust and ensure fair competition.
By Ben BrockmanCommon Challenges in CPG Marketing and How to Overcome Them
Explore common challenges in CPG marketing, from market saturation to digital transformation, and discover strategies to overcome them and stay competitive.
By Ben BrockmanThe Truth About Cat Allergy Clinical Trials
For millions of people around the world, the dream of owning a cat is cut short by allergic reactions: itchy eyes, sneezing, and even...
By Ben BrockmanThe Importance of 3rd Party Vitamin Testing: Ensuring Quality and Safety
In the world of dietary supplements, particularly vitamins, quality and safety are of the greatest importance. With an ever-growing market flooded with various
By Ben BrockmanHow to Market a New CPG Product
Learn how to market a CPG product with strategies like digital marketing, packaging design, influencer partnerships, clinical validation, and trial campaigns fo
By Ben BrockmanHow Allergy Patch Testing Protects Your Brand
In an industry where consumer trust hinges on product safety and transparency, allergy patch testing has become an essential tool for skincare and cosmetic bran
By Ben BrockmanWhat Does USP Verified Mean on Supplements?
USP Verified means a supplement passed strict third-party testing for purity, potency, and label accuracy. Learn what the gold seal proves and why it matters.
By Ben BrockmanWhat Does "Dermatologically Tested" Really Mean?
"Dermatologically tested" sounds reassuring, but is it enough? Learn what this claim really means, how products are tested, and what to check before buying.
By Ben Brockman