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Clinical trials and Research Blog
The Citruslabs blog covers all things clinical trial patient recruitment and retention as well as exciting news and developments in the medical research industry. Browse our recent posts or search for a topic you're interested in to learn more.
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New Consumer Insights for Pet Health Brands - Get the Report
We’re excited to announce a new report for pet health brands, "Pet Health Industry Report 2024." This report is a treasure trove of...
Bethany Schoengarth
Feb 24, 20242 min read
Top 5 Trends Shaping the Wellness Industry in 2024
The wellness industry continues to evolve at a breakneck pace, with 2024 shaping up to be a year of significant innovation,...
Bethany Schoengarth
Feb 20, 20243 min read
Online Marketing Strategies for Wellness Brands in 2024
Wellness brands face a unique challenge: standing out in a saturated market while fostering genuine connections with their audience. As...
Bethany Schoengarth
Feb 15, 20243 min read
Why Science-Backed Wellness Products Win: A Look at Consumer Trust and Loyalty
Buzzwords like "clean" and "natural" have dominated the wellness market in the last decade, causing consumers to raise their eyebrows...
Bethany Schoengarth
Feb 14, 20242 min read
The Influence of Scientific Claims on Purchasing Decisions
It’s the intersection of science and shopping! In the wellness industry, the power of scientific claims in influencing consumer behavior...
Bethany Schoengarth
Jan 24, 20242 min read
Understanding the FTC's Endorsement Guides
The Federal Trade Commission's (FTC) Endorsement Guides are a set of guidelines that provide advice on how endorsements should be used in...
Bethany Schoengarth
Jan 22, 20243 min read
Explore the Regulations for Pet Wellness Products
The pet industry is expected to swell from $320 billion today to almost $500 billion by 2030, according to a report from Bloomberg...
Bethany Schoengarth
Jan 11, 20243 min read
FDA Labeling Requirements for Cosmetics
Understanding the Modernization of Cosmetics Regulation Act (MoCRA) The Modernization of Cosmetics Regulation Act (MoCRA) marks a...
Bethany Schoengarth
Jan 9, 20243 min read
Analyzing Your Holiday Sales Data
The holiday season is wrapping up, and it's time to unwrap the treasure trove of data your sales have generated. As a wellness brand,...
Bethany Schoengarth
Dec 26, 20233 min read
Reviewing the 2022-2023 FDA Updates and Guidelines for Supplements
The dietary supplement industry is booming. The global supplements market size was estimated at USD 164.0 billion in 2022 and is...
Bethany Schoengarth
Dec 15, 20233 min read
The Buzz on Wellness Claims: Navigating the Dangers of Implied Claims
As we enter the sniffles and sneezes season, a peculiar case in the wellness industry sheds light on the delicate dance of implied...
Bethany Schoengarth
Nov 24, 20233 min read
Accessible Research: A Game Changer in CPG Marketing
We are strong advocates that for consumer brands, research forms the foundation of product development and consumer trust. That's where...
Morgan Carpenter
Oct 30, 20234 min read
The Latest Evidence for Magnesium Supplements
One of the ingredients catching the attention of consumers and supplement brands alike is magnesium. This mineral, essential for various...
Morgan Carpenter
Oct 25, 20233 min read
Monitoring Industry Trends: What's New in Supplements?
Supplement brand leaders will be aware of the industry’s ever-shifting trends, with the increasing focus of consumers on health and...
Morgan Carpenter
Oct 20, 20233 min read
How Ethical Sourcing and Fair Trade Impacts Consumer Buying Decisions
Conscious consumerism is on the rise, with ethical sourcing and fair trade practices emerging as critical factors that influence buying...
Morgan Carpenter
Oct 11, 20234 min read
Beauty from Within: Trend Watch for Brands
One key trend has swept the beauty and wellness industries and changed brands’ creation and marketing of products -- beauty from within....
Morgan Carpenter
Oct 6, 20233 min read
Latest Evidence for Natural Energy Supplements
Natural solutions are all the rage, and this extends to supplements targeting energy levels, focus, and overall cognitive performance....
Morgan Carpenter
Oct 2, 20233 min read
Latest Trend Report for Beauty Brands
Consumers in the beauty industry are increasingly savvy about the products they reach for, and the most successful cosmetics brands are...
Morgan Carpenter
Sep 27, 20233 min read
Citizen Petition Urges FTC to Promptly Reconsider Notice of Penalty Offenses to Wellness Brands
In April 2023, the FTC sent over 700 warning letters to wellness brands, including pharmaceutical producer AstraZeneca PLC, retailer CVS...
Citruslabs Staff
Sep 18, 20233 min read
Clinical Data in Your CPG Marketing for Consumer Pain Points
Effective product marketing closely ties to the success of consumer brands. One of the best CPG marketing strategies for brands to keep...
Morgan Carpenter
Sep 18, 20234 min read
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