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Clinical trials and Research Blog
The Citruslabs blog covers all things clinical trial patient recruitment and retention as well as exciting news and developments in the medical research industry. Browse our recent posts or search for a topic you're interested in to learn more.
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From Shelf to Success: CPG Marketing Strategies That Deliver Results
In the highly competitive world of consumer packaged goods (CPG), effective marketing strategies are crucial for standing out on the...
Ben Brockman
Jul 31, 20243 min read
From Start to Finish: Understanding the Benefits of CROs in Clinical Trials
In the world of clinical research, ensuring the success of a clinical trial is paramount. However, conducting a clinical trial is a...
Ben Brockman
Jul 26, 20245 min read
CPG Industry Trends for 2024
The Consumer Packaged Goods (CPG) industry is undergoing significant transformations as companies adapt to new technologies, changing...
Ben Brockman
Jul 24, 20244 min read
Cracking the Clinical Code: What is a CRO and How Does it Simplify Your Research?
In the world of clinical trials, the term Contract Research Organization (CRO) frequently pops up. But what is a Contract Research...
Ben Brockman
Jul 19, 20243 min read
Decentralized Clinical Trials: Power of Data for Accurate Results
For decades, traditional centralized clinical trials have been the gold standard for testing new drugs and treatments. However, these...
Ben Brockman
Jul 12, 20243 min read
Behind the Scenes: How Lab Testing for Cosmetic Products Guarantees Quality
In the ever-evolving world of cosmetics, quality is paramount. Consumers are more informed than ever and demand products that are safe,...
Ben Brockman
Jun 12, 20242 min read
Cat Research: How Efficacy Trials are Shaping Superior Feline Supplements
In the competitive environment of pet health companies, the quest to develop cutting-edge products tailored for feline companions has...
Anna Jakubowitz
Mar 20, 20242 min read
The Role of Influencers and Social Media in Supplement Marketing Strategies
The rise of influencers and social media platforms has changed the way brands promote their products. Nowhere is this more evident than...
Anna Jakubowitz
Mar 18, 20243 min read
3 Challenges Wellness Brands Are Facing Today (And How to Overcome Them)
Wellness brands today are navigating a market filled with both opportunities and challenges. Here's an in-depth look at three significant...
Bethany Schoengarth
Feb 26, 20242 min read
New Consumer Insights for Pet Health Brands - Get the Report
We’re excited to announce a new report for pet health brands, "Pet Health Industry Report 2024." This report is a treasure trove of...
Bethany Schoengarth
Feb 24, 20242 min read
Top 5 Trends Shaping the Wellness Industry in 2024
The wellness industry continues to evolve at a breakneck pace, with 2024 shaping up to be a year of significant innovation,...
Bethany Schoengarth
Feb 20, 20243 min read
Online Marketing Strategies for Wellness Brands in 2024
Wellness brands face a unique challenge: standing out in a saturated market while fostering genuine connections with their audience. As...
Bethany Schoengarth
Feb 15, 20243 min read
Why Science-Backed Wellness Products Win: A Look at Consumer Trust and Loyalty
Buzzwords like "clean" and "natural" have dominated the wellness market in the last decade, causing consumers to raise their eyebrows...
Bethany Schoengarth
Feb 14, 20242 min read
The Influence of Scientific Claims on Purchasing Decisions
It’s the intersection of science and shopping! In the wellness industry, the power of scientific claims in influencing consumer behavior...
Bethany Schoengarth
Jan 24, 20242 min read
Understanding the FTC's Endorsement Guides
The Federal Trade Commission's (FTC) Endorsement Guides are a set of guidelines that provide advice on how endorsements should be used in...
Bethany Schoengarth
Jan 22, 20243 min read
Explore the Regulations for Pet Wellness Products
The pet industry is expected to swell from $320 billion today to almost $500 billion by 2030, according to a report from Bloomberg...
Bethany Schoengarth
Jan 11, 20243 min read
FDA Labeling Requirements for Cosmetics
Understanding the Modernization of Cosmetics Regulation Act (MoCRA) The Modernization of Cosmetics Regulation Act (MoCRA) marks a...
Bethany Schoengarth
Jan 9, 20243 min read
Analyzing Your Holiday Sales Data
The holiday season is wrapping up, and it's time to unwrap the treasure trove of data your sales have generated. As a wellness brand,...
Bethany Schoengarth
Dec 26, 20233 min read
Reviewing the 2022-2023 FDA Updates and Guidelines for Supplements
The dietary supplement industry is booming. The global supplements market size was estimated at USD 164.0 billion in 2022 and is...
Bethany Schoengarth
Dec 15, 20233 min read
The Buzz on Wellness Claims: Navigating the Dangers of Implied Claims
As we enter the sniffles and sneezes season, a peculiar case in the wellness industry sheds light on the delicate dance of implied...
Bethany Schoengarth
Nov 24, 20233 min read
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