Morgan CarpenterSep 22, 20233 minWhat Are the Consequences of Unfounded Product Claims?The race to capture consumer attention and loyalty can be relentless. Brands invest massive resources into product development,...
Morgan CarpenterJun 21, 20234 minThe Demand for Transparency in SupplementsSupplement consumers are increasingly conscious about what they put into their bodies. This means that demand has soared for transparency...
Morgan CarpenterSep 17, 20213 min"Red flags" in Clinical trial CommunicationWhen creating content to market your clinical trial, it’s vital to write appropriately to the audience at hand -- and more importantly,...