Morgan CarpenterSep 22, 20233 min readFalse Advertising: What Are the Consequences of Unfounded Product Claims?The race to capture consumer attention and loyalty can be relentless. Brands invest massive resources into product development,...
Morgan CarpenterJun 21, 20234 min readThe Demand for Transparency in SupplementsSupplement consumers are increasingly conscious about what they put into their bodies. This means that demand has soared for transparency...
Morgan CarpenterSep 17, 20213 min read"Red flags" in Clinical trial CommunicationWhen creating content to market your clinical trial, it’s vital to write appropriately to the audience at hand -- and more importantly,...
Morgan CarpenterJul 19, 20212 min readWhat does it mean to be Patient-Centric?We pride ourselves on offering patient-centric patient recruitment services, as well as digital clinical research organization services....
Morgan CarpenterMar 19, 20213 min readExplaining Control Group assignments to PatientsWhen someone enters into a clinical study, it is often with the hope that they might receive a new treatment for conditions that are...
Morgan CarpenterMar 15, 20214 min readYour Guide to using Drip CampaignsDrip campaigns are a series of personalized, automated messages designed to be sent out along a certain timeframe. They remain one of the...
Morgan CarpenterJan 8, 20213 min readHow Citruslabs can improve the diversity of your research The enrollment of a diverse group of patients enables your research to be more widely applicable, and to improve the safety and overall...
Morgan CarpenterDec 28, 20203 min readEffective techniques for anxiety clinical trialsMental health clinical trials face several unique barriers, particularly in the area of patient recruitment and retention. Medical trials...
Morgan CarpenterDec 25, 20203 min readImprove patient communication with CitruslabsPatient communication in your clinical trial is a crucial step towards lowering dropout rates and increasing patient engagement, but it...
Morgan CarpenterDec 21, 20203 min readWhy communication in clinical trials is vitalCommunication throughout each step of a clinical trial is critical for both the success of the trial, and the experience of patients and...