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Why communication in clinical trials is vital

Communication throughout each step of a clinical trial is critical for both the success of the trial, and the experience of patients and researchers alike.

Appropriate, clear, and accessible messaging encourages trust in the clinical protocol. This is especially important today, as more and more communication takes place at a distance, and researchers must increasingly rely on virtual methods of communication. Communication plays a huge role in patient recruitment and engagement, particularly in vulnerable patients because of the uncertainty often surrounding clinical treatment. It is essential for researchers to provide consistently transparent information to aid patients in making the decision of whether to enroll in a trial.

How do we address communication concerns?

Citruslabs works to educate its users, ensuring patients can make thoughtful and confident decisions about participating in clinical trials and allowing us to recruit only the most suitable candidates for your study. Our automated engagement hub also allows you to personalize your communication with patients, creating much stronger trust in the site-patient relationship. This ensures deeper patient engagement with lower dropout rates and no-shows.

We provide you with communication tools that are patient-centric, meaning we use patient engagement touchpoints to automatically update patients and check in with them throughout the process, resulting in a significantly more positive patient experience. Patients will be engaged from day one through personalized, automated drip campaigns. These strategies boost recruitment, as well as encourage patient engagement by reducing doubts and ensuring transparency throughout the entire process.

Beyond this, we also use a unique two-way communication system, making sure you never miss a patient interaction. Our fully integrated patient portal enables patients to communicate safely and securely with both their clinical research sponsors and their medical team.

Finally, our platform prioritizes security, employing patient data encryption and an isolated infrastructure with HIPPA compliance built in, so patients can feel safe in the knowledge that their data is secure.

Need more information?

Citrus is a fully integrated recruitment and retention software that fits any clinical trial and simplifies the implementation of patient engagement in your clinical trial. Whether you are already working with CTMS systems or not, Citrus is the perfect add-on to make patient interaction effective.

Since 2015, our team has been hard at work raising awareness of clinical trials across the globe. A Forbes ‘30 Under 30’ company and a graduate of the renowned Techstar program in New York, Citruslabs is at the forefront of patient recruitment and retention technologies. With over 3 million patients now recorded on our databases, our patient recruitment dashboard is fast becoming the most efficient method of trial recruitment.

Now a #1 health app in 17 countries, our Mindmate app is helping to revolutionize the way we think about healthcare. Mindmate “[takes] senior care into the digital age” (Forbes, 2018) by providing people with cognitive decline the essential tools to help them rebuild and maintain strong mental health. Trusted by millions of users, our health community continues to grow as the content available expands to the needs of individuals today.

With more than 200 research sites now using the Citrus platform to screen thousands of patients every month, researchers are now well on their way to finding new treatments for hundreds of different health conditions - something that just would not be possible without a technological solution. Make sure that your clinical trial is in the lucky 12% and turn that luck into guaranteed results with Citrus.

Still a little unsure? Check out what our customers have to say about us here.

And If you’d like to know more about how Citruslabs can help you recruit more effectively, get in touch with our team here.


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