Skincare Brands' Guide to Marketing Product Claims Online
In today's competitive skincare industry, consumers increasingly demand transparency and proof of efficacy from the brands they choose....
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citruslabs
Clinical trials and Research Blog
The Citruslabs blog covers all things clinical trial patient recruitment and retention as well as exciting news and developments in the medical research industry. Browse our recent posts or search for a topic you're interested in to learn more.
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Morgan Carpenter
- May 17
- 3 min
Why Skincare Brands need Clinical Evidence for Product Claims
Successful skincare brands understand the importance of making claims about the effectiveness of their products. However, making product...
Morgan Carpenter
- May 10
- 3 min
How a CRO can help Skincare Brands with Regulatory Compliance
As the skincare industry continuously grows and evolves, regulatory compliance has become a crucial concern for brands looking to launch...
Morgan Carpenter
- Apr 28
- 4 min
Outsourcing research: The Importance for Small Skincare Brands
As the skincare industry continues to grow, small brands in particular face a number of challenges when it comes to research and...
Morgan Carpenter
- Apr 19
- 3 min
How Skincare Brands Can Embody Clean Beauty
Clean beauty is more than just a trend; it's a movement that is gaining momentum in the skincare industry. Consumers are increasingly...
Morgan Carpenter
- Apr 5
- 3 min
Clinical Trial Models for Skincare Brands: Which Metrics Matter?
Clinical research is an essential part of studying the safety, efficacy, and consumer experience of skincare products. It is important to...
Morgan Carpenter
- Mar 29
- 3 min
Skincare Brands' guide to Consumer Perception Studies
Skincare is a multi-billion dollar industry that is constantly evolving. With new ingredients, technologies, and trends emerging,...
Morgan Carpenter
- Mar 20
- 3 min
Sustainability in Skincare: The Role of Clinical Research
The skincare industry has grown rapidly over the past decade, with more and more people becoming aware of the importance of caring for...
Morgan Carpenter
- Mar 13
- 3 min
4 Tips for Using Product Claims in Skincare Marketing
Consumers rely on product claims to make informed decisions about the skincare products they buy, which is why effective marketing of...
Morgan Carpenter
- Mar 6
- 3 min
The Importance of Skincare Product Claims
As a skincare brand, pursuing clinical studies beyond what is strictly required to get your product to the market can feel unnecessary....
Morgan Carpenter
- Feb 22
- 3 min
What Skincare Brands need to Know About FDA Guidelines
Skincare product claims that are substantiated through clinical research are becoming the norm, and this trend is supported by the Food...
Morgan Carpenter
- Feb 20
- 3 min
Skincare Brands’ guide to Content About Aging Skin
Creating Empowering Content about Skin Aging Skin aging is a natural change in the complexion that happens over time, but may be...
Morgan Carpenter
- Feb 15
- 2 min
Implementing Skincare Claims into Content
For skincare brands, making product claims can be an essential part of marketing and selling your products. Product claims can be created...
Morgan Carpenter
- Dec 12, 2022
- 2 min
The Benefits of Creating Skincare Claims
Investing in a clinical trial for your brand can be a great way to promote trust in your products, improve formulas, and bolster your...
Morgan Carpenter
- Dec 2, 2022
- 2 min
The Myth of Preservative-Free Skincare
With the rising trend of “Clean Beauty” some natural skincare and cosmetics brands have begun circulating claims that their products are...
Morgan Carpenter
- Nov 30, 2022
- 2 min
Are Vegan Skincare and Cosmetics safer?
The sharp increase in vegan eating and plant-based products in all sectors has been great news for environmental activists everywhere,...
Morgan Carpenter
- Nov 28, 2022
- 2 min
What does “Clean Beauty” mean?
Clean beauty has become trendier each year, with simple ingredients, minimal makeup looks, and fresh-faced icons becoming all the rage....
Morgan Carpenter
- Nov 25, 2022
- 2 min
Dealing with Body Acne: Skincare Solutions
Even if you aren’t prone to breakouts on your face, acne can still pop up on other parts of your body. “Bacne” on your back is just one...
Morgan Carpenter
- Nov 18, 2022
- 2 min
Using African Black Soap for Acne
Earlier in the week, we discussed some of the best solutions for battling breakouts in the winter without stripping your skin of the...
Morgan Carpenter
- Nov 16, 2022
- 2 min
Tips for dealing with Winter Breakouts
With the cooler months comes ultra-rich hydrating skincare products, which while moisturizing, can often sit heavily on your skin. This...
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