For skincare brands, making product claims can be an essential part of marketing and selling your products. Product claims can be created through a variety of clinical trial models and benefit your brand by promoting customer trust, allowing you to increase content variety, and receiving feedback on your formulas.
Bolster Customer Trust
Reliable, science-backed product claims increase the sense of transparency associated with your formulas. This encourages trust in your brand by granting insight into your formulas and product performance. Consumers generally favor products that have some scientific evidence behind them, and skincare is no exception.
With health claims created through rigorous clinical research, your product will stand out as being more reliable and effective than others on the market.
Increasing Content Variety
Once you have created product claims, you have the potential to create data-rich content that offers variety from your typical marketing materials. With specific statistics or user feedback from your clinical trial, you are able to give your audience something tangible to foster expectations about your product. This goes a long way in adding value to your content.
Many brands fall into the trap of repetitive marketing content, which reiterates the same messages about your products over and over without adding new value. With skincare product claims in particular, you are able to demonstrate that you have done up-to-date testing to assess the performance of your product. When displaying this through your content, you can use ideas such as:
Social media posts that feature your skin care product and the claims you’ve created as part of an overall skincare routine
Blogposts that compare your product to others on the market with similar active ingredients.
Finally, in the clinical research process to acquire product claims, you can receive feedback from participants about any aspects of your formula that aren’t working for them. For instance, if a majority of your users enjoy the effects of your product on their complexion but agree that the scent is too strong or that the bottle makes it difficult to apply -- it may be time to re-release your product with some small alterations.
Want to create a clinical trial for your skincare brand?
Citruslabs provides a simple and affordable way to prove that your products actually work. At Citruslabs, we design a clinical trial that is right for you and your budget, so you can start sharing research-backed product claims without spending a fortune. We offer the cohesive planning and management required to conduct successful clinical trials, from start to finish. Ready to get started? Let's talk! You can contact us here.