Skincare Brands' Guide to Marketing Product Claims Online
In today's competitive skincare industry, consumers increasingly demand transparency and proof of efficacy from the brands they choose....
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citruslabs
Clinical trials and Research Blog
The Citruslabs blog covers all things clinical trial patient recruitment and retention as well as exciting news and developments in the medical research industry. Browse our recent posts or search for a topic you're interested in to learn more.
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Morgan Carpenter
- May 17
- 3 min
Why Skincare Brands need Clinical Evidence for Product Claims
Successful skincare brands understand the importance of making claims about the effectiveness of their products. However, making product...
Morgan Carpenter
- May 12
- 3 min
How Virtual Clinical Trials Improve Sustainability
In recent years, the skincare industry has experienced a surge in interest and demand from consumers. However, with this growth comes...
Morgan Carpenter
- May 10
- 3 min
How a CRO can help Skincare Brands with Regulatory Compliance
As the skincare industry continuously grows and evolves, regulatory compliance has become a crucial concern for brands looking to launch...
Morgan Carpenter
- Apr 19
- 3 min
How Skincare Brands Can Embody Clean Beauty
Clean beauty is more than just a trend; it's a movement that is gaining momentum in the skincare industry. Consumers are increasingly...
Morgan Carpenter
- Apr 5
- 3 min
Clinical Trial Models for Skincare Brands: Which Metrics Matter?
Clinical research is an essential part of studying the safety, efficacy, and consumer experience of skincare products. It is important to...
Morgan Carpenter
- Mar 29
- 3 min
Skincare Brands' guide to Consumer Perception Studies
Skincare is a multi-billion dollar industry that is constantly evolving. With new ingredients, technologies, and trends emerging,...
Morgan Carpenter
- Mar 20
- 3 min
Sustainability in Skincare: The Role of Clinical Research
The skincare industry has grown rapidly over the past decade, with more and more people becoming aware of the importance of caring for...
Morgan Carpenter
- Mar 13
- 3 min
4 Tips for Using Product Claims in Skincare Marketing
Consumers rely on product claims to make informed decisions about the skincare products they buy, which is why effective marketing of...
Morgan Carpenter
- Feb 22
- 3 min
What Skincare Brands need to Know About FDA Guidelines
Skincare product claims that are substantiated through clinical research are becoming the norm, and this trend is supported by the Food...
Morgan Carpenter
- Feb 15
- 2 min
Implementing Skincare Claims into Content
For skincare brands, making product claims can be an essential part of marketing and selling your products. Product claims can be created...
Morgan Carpenter
- Jan 9
- 3 min
Cosmetic and Skincare Product Claims Made Easy
How do you create a product claim? A beauty brand can make product claims by providing evidence to support the claims it makes about its...
Morgan Carpenter
- Dec 12, 2022
- 2 min
The Benefits of Creating Skincare Claims
Investing in a clinical trial for your brand can be a great way to promote trust in your products, improve formulas, and bolster your...
Morgan Carpenter
- Dec 2, 2022
- 2 min
The Myth of Preservative-Free Skincare
With the rising trend of “Clean Beauty” some natural skincare and cosmetics brands have begun circulating claims that their products are...
Morgan Carpenter
- Nov 25, 2022
- 2 min
Dealing with Body Acne: Skincare Solutions
Even if you aren’t prone to breakouts on your face, acne can still pop up on other parts of your body. “Bacne” on your back is just one...
Morgan Carpenter
- Nov 18, 2022
- 2 min
Using African Black Soap for Acne
Earlier in the week, we discussed some of the best solutions for battling breakouts in the winter without stripping your skin of the...
Morgan Carpenter
- Nov 16, 2022
- 2 min
Tips for dealing with Winter Breakouts
With the cooler months comes ultra-rich hydrating skincare products, which while moisturizing, can often sit heavily on your skin. This...
Morgan Carpenter
- Nov 14, 2022
- 3 min
Why is Tea Tree Oil used in Skincare?
Tea tree oil is one of the most popular natural ingredients in skincare. It can be found in a range of products targeting acne, oiliness,...
Morgan Carpenter
- Nov 9, 2022
- 2 min
Best Skincare Ingredients for Dry Skin
Earlier this week, we overviewed some of the changes you can make to your skincare regimen in order to help your skin adjust to colder...
Morgan Carpenter
- Nov 7, 2022
- 3 min
How to Adjust to a Winter Skincare Routine
As the days get shorter and colder, our skin tends to react by getting drier and more sensitive. Your skincare routine should reflect the...
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