The Art of Minimalist Product Claims
Brevity has become a prized commodity in an increasingly busy world. For consumer brands, distilling complex clinical information into...
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Clinical trials and Research Blog
The Citruslabs blog covers all things clinical trial patient recruitment and retention as well as exciting news and developments in the medical research industry. Browse our recent posts or search for a topic you're interested in to learn more.
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Morgan Carpenter
- Jul 17
- 3 min
How Small Skincare Brands Can Gain Traction Online
As the skincare industry expands, small brands face a constant challenge in gaining recognition and standing out. Despite more prominent...
Morgan Carpenter
- May 17
- 3 min
Why Skincare Brands need Clinical Evidence
Successful skincare brands understand the importance of making claims about the effectiveness of their products. However, making product...
Morgan Carpenter
- Apr 28
- 4 min
Outsourcing research for Small Skincare Brands
As the skincare industry continues to grow, small brands in particular face a number of challenges when it comes to research and...
Morgan Carpenter
- Apr 5
- 3 min
Clinical Trials for Skincare Brands: Which Metrics Matter?
Clinical research is an essential part of studying the safety, efficacy, and consumer experience of skincare products. It is important to...
Morgan Carpenter
- Mar 29
- 3 min
Skincare Brands' guide to Consumer Perception Studies
Skincare is a multi-billion dollar industry that is constantly evolving. With new ingredients, technologies, and trends emerging,...
Morgan Carpenter
- Mar 13
- 3 min
4 Tips for Using Product Claims in Skincare Marketing
Consumers rely on product claims to make informed decisions about the skincare products they buy, which is why effective marketing of...
Morgan Carpenter
- Mar 6
- 3 min
The Importance of Skincare Product Claims
As a skincare brand, pursuing clinical studies beyond what is strictly required to get your product to the market can feel unnecessary....
Morgan Carpenter
- Feb 22
- 3 min
What Skincare Brands need to Know About FDA Guidelines
Skincare product claims that are substantiated through clinical research are becoming the norm, and this trend is supported by the Food...
Morgan Carpenter
- Feb 15
- 2 min
Implementing Skincare Claims into Content
For skincare brands, making product claims can be an essential part of marketing and selling your products. Product claims can be created...
Morgan Carpenter
- Jan 9
- 3 min
Cosmetic and Skincare Product Claims Made Easy
How do you create a product claim? A beauty brand can make product claims by providing evidence to support the claims it makes about its...
Morgan Carpenter
- Jan 6
- 2 min
Review of 2022 Skincare Trends
The last year has been a big one for skincare brands, and we’ve rounded up some of the biggest skin-forward trends that have emerged...
Morgan Carpenter
- Jan 2
- 2 min
What Claims do Consumers Care about?
When creating health claims for your supplement, skincare, or cosmetics products, it can be difficult to know what information consumers...
Morgan Carpenter
- Dec 12, 2022
- 2 min
The Benefits of Creating Skincare Claims
Investing in a clinical trial for your brand can be a great way to promote trust in your products, improve formulas, and bolster your...
Morgan Carpenter
- Dec 2, 2022
- 2 min
The Myth of Preservative-Free Skincare
With the rising trend of “Clean Beauty” some natural skincare and cosmetics brands have begun circulating claims that their products are...
Morgan Carpenter
- Nov 30, 2022
- 2 min
Are Vegan Skincare and Cosmetics safer?
The sharp increase in vegan eating and plant-based products in all sectors has been great news for environmental activists everywhere,...
Morgan Carpenter
- Nov 28, 2022
- 2 min
What does “Clean Beauty” mean?
Clean beauty has become trendier each year, with simple ingredients, minimal makeup looks, and fresh-faced icons becoming all the rage....
Morgan Carpenter
- Nov 25, 2022
- 2 min
Dealing with Body Acne: Skincare Solutions
Even if you aren’t prone to breakouts on your face, acne can still pop up on other parts of your body. “Bacne” on your back is just one...
Morgan Carpenter
- Nov 18, 2022
- 2 min
Using African Black Soap for Acne
Earlier in the week, we discussed some of the best solutions for battling breakouts in the winter without stripping your skin of the...
Morgan Carpenter
- Nov 16, 2022
- 2 min
Tips for dealing with Winter Breakouts
With the cooler months comes ultra-rich hydrating skincare products, which while moisturizing, can often sit heavily on your skin. This...
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