Morgan CarpenterAug 9, 20233 minThe Art of Minimalist Product Claims Brevity has become a prized commodity in an increasingly busy world. For consumer brands, distilling complex clinical information into...
Morgan CarpenterJul 17, 20233 min How Small Skincare Brands Can Gain Traction OnlineAs the skincare industry expands, small brands face a constant challenge in gaining recognition and standing out. Despite more prominent...
Morgan CarpenterMay 17, 20233 minWhy Skincare Brands need Clinical Evidence Successful skincare brands understand the importance of making claims about the effectiveness of their products. However, making product...