Making Sense of Nutrient Content Claims
When browsing the supplement aisle or shopping for superfoods and health beverages, you’ve likely seen phrases like “high in vitamin C,”...
By Ben BrockmanBlog
Effective Retail Marketing Strategies to Boost Sales
Boost sales and customer engagement with these top retail marketing strategies. Learn how omnichannel marketing, social media, and personalization can grow your
By Ben BrockmanBest Practices for Marketing a Formula Change
Formula changes are a natural part of product innovation, whether prompted by new ingredient research, evolving customer expectations, or sustainability goals.
By Ben BrockmanWhat Are Dog Food Trials and Why Should Pet Brands Care?
As more pet owners prioritize their dogs’ health and well-being, the demand for nutritionally balanced and safe dog food continues to...
By Ben BrockmanWhat Are Palatability Tests and Why Do They Matter?
Whether you're developing a new pet supplement, a functional chew, or a nutritional gummy, one key question often determines product...
By Ben BrockmanHow to Choose the Right Clinical Study Design
If you're looking to elevate your brand with credible, research-backed product claims, the secret weapon is a smart clinical study...
By Ben BrockmanThe Hidden Cost of Clickbait Advertising for Wellness Brands
Clickbait isn’t just a nuisance, it’s a branding liability. In the health and wellness space, where trust is everything, misleading ad tactics can backfire fast
By Ben BrockmanDon't Be Fooled: Why You Need CBD Third-Party Testing
Learn how CBD third-party testing works, what a Certificate of Analysis shows, and how independent lab testing helps brands and consumers assess CBD products.
By Ben BrockmanThe Role of Regulatory Agencies in Combating False Advertising
Learn how regulatory agencies combat false advertising, protect consumers, and promote truthful marketing to build trust and ensure fair competition.
By Ben BrockmanCommon Challenges in CPG Marketing and How to Overcome Them
Explore common challenges in CPG marketing, from market saturation to digital transformation, and discover strategies to overcome them and stay competitive.
By Ben BrockmanThe Truth About Cat Allergy Clinical Trials
For millions of people around the world, the dream of owning a cat is cut short by allergic reactions: itchy eyes, sneezing, and even...
By Ben BrockmanThe Importance of 3rd Party Vitamin Testing: Ensuring Quality and Safety
In the world of dietary supplements, particularly vitamins, quality and safety are of the greatest importance. With an ever-growing market flooded with various
By Ben Brockman