At Citruslabs, we believe in equity for all, especially in the wellness industry. It’s exciting to see more brands that are focusing on marginalized communities and empowering these groups to optimize their wellness with products designed specifically for their needs. With this market expansion, more industry providers focus on these groups, like SULA LABS. Today, we're excited to announce our partnership, marking a new era of innovation and substantiated product claims for people of color.
Pioneering Personal Care for People of Color
SULA LABS is a research and development lab of chemists, product development experts, and scientists passionate about dark skin and Black-owned brands. Led by a Black chemist based in Los Angeles, California, AJ Addae says, "We get you because we are you."
Citruslabs is excited to partner with an R&D lab that focuses on custom formulations and product development to further drive equity in the industry. With a particular emphasis on sunscreen formulation and claims substantiation, the lab is known for its expertise in creating products tailored for people of color, addressing specific needs and concerns in this market segment. Their clients are affiliated with brands such as Unilever, Sephora, Ulta, Target, and more.
Why This Partnership Matters
SULA LABS chose Citruslabs as their CRO of choice! This collaboration means that clients of SULA LABS will benefit from expertly substantiated claims from Citruslabs for their products.
At the heart of this partnership is SULA LABS, with its team of skilled chemists, who focus on the formulation of products. Citruslabs then steps in with specialized clinical research services. This collaboration means every product is not only innovatively formulated but also rigorously tested for efficacy and safety.
What sets SULA LABS apart is their dedicated focus on formulations for people of color. This demographic has unique needs and concerns in personal care, which have been historically underrepresented in the industry. Through this partnership, SULA LABS and Citruslabs are committed to filling this gap, providing products that are not only effective but also specifically tailored to the needs of people of color.
Susanne Mitschke, CEO + Co-Founder of Citruslabs expressed her enthusiasm for this collaboration.
“I am thrilled about our partnership with SULA LABS. This collaboration represents a powerful convergence of our clinical research expertise with SULA LABS' innovative approach to product formulation. Together, we are setting a new standard in personal care, specifically addressing the unique needs of people of color. This partnership is more than a business venture; it's a commitment to inclusivity and scientific excellence in beauty and personal care."
AJ Addae, Founder and Chemist says,
"This collaboration is a vital step towards revolutionizing the beauty and personal care industry. We are bringing our expertise in formulating products specifically for people of color to the table, while Citruslabs contributes their rigorous clinical research capabilities. Together, we're not only addressing the unique needs of an often overlooked demographic but also setting new standards in efficacy and safety. This partnership is a testament to our shared commitment to inclusivity, innovation, and scientific excellence in creating products that resonate with and empower people of color in their wellness journey."
This partnership between Citruslabs and SULA LABS represents the long-standing need for inclusivity and specificity in personal care products. With Citruslabs' testing expertise and SULA LABS' formulation prowess, the beauty industry can look forward to a range of products that are not just inclusive but also backed by science.
The hope for this partnership is to bring a new standard in personal care, especially for people of color, marking a milestone in an industry that is rapidly evolving to become more inclusive and diverse.
Our Partnerships Benefit Your Brand
Are you curious about additional industry partners that help make your clinical trial innovative and streamlined? Here’s a list of other partners who collaborate with Citruslabs: