When is a clinical trial right for your brand?
If you are considering running a clinical trial for your brand, it can be difficult to determine whether now is the right time to invest in research for your products. As a digital CRO, we have helped many brands through the clinical research process, and we’ve spotted some commonalities across brands that are ready to start a clinical trial.
Sometimes, brands will choose to conduct additional clinical trials beyond the requisite product safety testing as a way to launch themselves or a new product to the public. By conducting research before you launch, you are able to “soft launch” the product to potential customers, especially if you choose a consumer perception study design. This way, you can attain marketable health claims and tangible statistics to use during the launch in order to show customers that your products work exactly as advertised.
Clinical trials can also be a great way for brands to build momentum on products that have been around a while and are performing well. By gathering additional information about your product’s performance, and the way it’s perceived by customers, you can create invaluable marketing material that can bolster your sales and reach an even wider customer base.
What’s more, the results from your clinical trial can be a great way to revamp your brand’s website. If you have been looking to spruce up your digital marketing or want to create more content, clinical research is a great path forward.
Finally, when the sales for a product dip or reviews begin to take a negative turn, brands will often turn to clinical research to determine consumer qualms with a product’s formula, performance, or packaging. This presents an opportunity for brands to make changes based directly on feedback. This can be a great chance for you to change up your product, and re-launch it following the advice of the people actually using it.
Want to create your own clinical trial?
Citruslabs provides a simple and affordable way to prove that your products actually work. At Citruslabs, we design a clinical trial that is right for you and your budget, so that you can start sharing research-backed product claims without spending a fortune. We offer the cohesive planning and management required to conduct successful clinical trials, from start to finish. Ready to get started? Let's talk! You can contact us here.