There are more supplements available now than ever before. Each brand boasts unique claims designed to draw in consumers and improve health.
Regulatory requirements for these products are more strictly enforced and supplement brands need to support these claims with valid clinical research. This can take the form of consumer perception studies or more rigorous clinical trials.
Today, we’ll cover why clinical research is essential for supplement brands and why consumers prioritize evidence-based information when making purchasing decisions.
Clinical Research Supports Safety and Efficacy
First, clinical research evaluates the safety and efficacy of supplement products. Clinical trials assess the impact of supplements on health and uncover both the benefits and potential risks. Supplement brands can validate their claims with scientific evidence based on these well-designed studies.
By conducting clinical trials, supplement brands establish the effectiveness of their products and provide evidence-based reassurance to consumers. This scientific validation builds trust, giving consumers the confidence that the supplements they are considering are not only safe but also likely to deliver the advertised benefits. With this information, consumers can make informed decisions about their health, knowing that rigorous scientific research supports these claims.
Creating Product Claims
Beyond proving your products’ efficacy, conducting clinical research is a crucial process for supplement brands to support their product claims. This process lends credibility to brands by demonstrating to consumers that your supplement does exactly what it claims to. Additionally, clinical research may grant your brand the ability to create specific product claims that hone in on your supplement's effectiveness for specific health conditions, performance enhancement, or general well-being.
Examples of product claims you could create with clinical research include:
Over 70% of users reported improved digestion after four weeks
The majority of participants would recommend our supplement to friends or family
98% of users demonstrated fewer breakouts after taking our supplement blend
Product claims that are supported by clinical research lend credibility to supplement brands. Consumers are more likely to trust brands that rely on scientific evidence, knowing that claims are not mere marketing tactics but are backed by rigorous scientific evaluation. The transparent communication of clinical trial results helps establish a strong brand reputation based on integrity and trust.
Increasing Relevance of Consumer Brand Research
With the growing availability of research on supplement ingredients and their health effects, consumers are becoming increasingly choosey about the products they select. People now actively seek evidence-based information to make informed decisions about the supplements they choose. In this sense, clinical research empowers consumers by providing them with reliable data to evaluate supplement brands’ product claims.
By conducting thorough consumer product research, brands enable individuals to assess the scientific evidence supporting product claims. Some particularly cautious consumers will now examine published clinical trial data, evaluate the study design, analyze sample sizes, and consider any conflicts of interest. Therefore, conducting robust research ensures that consumers make well-informed decisions, enabling them to select supplements that align with their health goals and are supported by credible scientific evidence.
Influence on Consumer Purchasing Decisions
Given the discussed impact of clinical research on consumer trust and brand reputation, it’s no surprise that supplement brands will see improved sales and customer loyalty when they provide scientific evidence for their claims.
When it comes to choosing between supplement brands, consumers are increasingly inclined to prioritize those that provide science-backed product claims. In a world flooded with information and choices, consumers seek reassurance that the supplements they invest in will deliver the promised benefits. Clinical research plays a vital role in influencing their purchasing decisions.
A recent report by the ADM (global nutrition leaders) revealed that when looking for supplements, over 59% of consumers prefer to see scientific evidence supporting a brand’s product claims.
With this in mind, by leveraging clinical research to back their product claims, supplement brands can effectively differentiate themselves in the market. Consumers are clearly increasingly savvy and actively seek out evidence based information to support their purchasing choices when they will impact their health and well-being. When provided with scientific evidence, they perceive the brand as credible and are more likely to trust and choose products that align with their health goals.
Incorporating transparency and clear communication of scientific evidence into marketing strategies can significantly enhance a supplement brand's appeal. By highlighting clinical trial results and linking to reputable sources, supplement brands can empower consumers to make informed decisions and foster a sense of trust in their products.
Clinical research plays an indispensable role in the world of supplement brands, and should not be overlooked by even small or newly launched brands. By conducting robust clinical trials, supplement companies can provide scientific evidence to validate product claims, ensuring safety, efficacy, and consumer trust. This empowers consumers by arming them with evidence-based information and enabling them to make informed choices about the supplements they use. This in turn can improve sales and customer loyalty! Prioritizing clinical research is crucial to promote responsible practices within the supplement industry and foster a culture of transparency and credibility for the benefit of all brands and consumers alike.
Want to create your own clinical trial?
Citruslabs provides a simple and affordable way to prove that your products actually work. At Citruslabs, we design a clinical trial that is right for you and your budget, so you can start sharing research-backed product claims without spending a fortune. We offer the cohesive planning and management required to conduct successful clinical trials, from start to finish. Ready to get started? Let's talk! You can contact us here.