Elevating Supplement Claims: The Impact of Consumer Perception Studies
We’ll highlight the consumer perception study model as an accessible option for brands looking to get their foot in the door with clinical research
Morgan Carpenter
Citruslabs Team
Posts by Morgan Carpenter
The Critical Role of CROs in Supplement Research
We explore the essential function of CROs in supplement research and dig into how they contribute to the success of modern supplement brands.
How Ethical Sourcing and Fair Trade Impacts Consumer Buying Decisions
We explore the significant impact of ethical sourcing and fair trade on consumer preferences and discuss how brands can incorporate these principles.
Research Methods for Supporting Cosmetics Product Claims
We have compiled an overview of the importance of supporting your makeup and cosmetics products with some form of research.
False Advertising: What Are the Consequences of Unfounded Product Claims?
Unfounded or misleading product claims can have severe consequences, not only for your brand's and reputation but also for your bottom line.
Step-by-Step Guide to Strong Product Claims
We provide a detailed account of the step-by-step process of creating strong product claims.
Consumer Perception Studies in Skincare
We explore the value of Consumer Perception studies as a clinical research design.
What to Expect: Participating in Supplement Clinical Trials
Getting involved in clinical research is a fantastic way to contribute to the development of new consumer products, including supplement and vitamin formulas. It can be somewhat daunting to begin the process if you aren’t sure what to expect, so we have compiled some general guidelines for volunteers joining supplement clinical trials for the first time. Many people can be deterred from participating in research because of the rampant misconceptions about the process, making it all the more impo
What is "Health Ownership" and why should your brand care?
In this blog post, we will explore the meaning of health ownership, discuss its increasing popularity, and outline why consumer brands should pay attention to this emerging trend.
FAQs about Consumer Perception Studies
To address the gaps in knowledge many brands have about consumer perception studies, we’ll unpack some of the most common questions we hear about them
The Demand for Transparency in Supplements
Supplement consumers are increasingly conscious about what they put into their bodies. This means that demand has soared for transparency and ingredient integrity.
Trend Watch: Marketing Superfoods with Health Claims
Superfood supplements are those that contain concentrated forms of nutrient-rich foods, also known as superfoods.
Case Study: Foria CBD Sexual Health Products
We were excited to work with Foria on clinical research for their range of CBD-based women’s sexual health products.
Skincare Brands' guide to Consumer Perception Studies
Skincare brands benefit from consumer perception studies to create product claims, explaining how they work and their advantages for brands and consumers.
Social Media Content Ideas for Supplement Brands
For supplement brands, sharing clinical research online through social media can be a great way to educate consumers about the benefits of your product.
The Importance of Skincare Product Claims
We overview the biggest factors playing into the importance of Skincare product claims.
6 Social Media Content Ideas for Beauty Brands
Beauty brands need to think beyond simple product promotions and instead focus on creating engaging, informative, and shareable content.
Working With Influencers: FDA Guidelines
Working with social media influencers to promote your health and wellness brand online can be a great way to round out your marketing strategy.
Brand Feature: Joyspring Genius Drops
We conducted a clinical trial with Joyspring to test out their Genius Drops, a supplement aimed at improving focus and overall mood in children.
Body Positive Marketing for Beauty Brands
The body positivity movement encourages beauty brands to embrace “real” women that are representative of the majority of consumers.
Poppi's Product Claims: Clinically Supported
We highlight Poppi's study as an example of how brands can use clinical research to provide support for their supplement product’s health claims.
Explaining Consumer Perception Studies
Consumer perception studies are one of the most popular options for brands looking to create product claims without breaking the bank.
The Myth of Preservative-Free Skincare
The concept of preservative-free skincare has been a topic of some controversy which we will address today.
Why is Tea Tree Oil used in Skincare?
Tea tree oil is one of the most popular natural ingredients in skincare. It can be found in various products targeting acne, oiliness, and scalp care.
What to do for Oily Dehydrated Skin
Even if you have combination or oily skin, you may struggle with dehydration and irritation, as well as visible dullness.
The importance of Melanocytes in Skin Health
Skin health is dependent on innate functions in the body such as the production of melanin, which is done by melanocytes.
Possible Benefits of Cellfood Supplements
“Cellfood” has blown up in popularity in the last few years as a potential supplemental solution to a wide array of health concerns.
Function of Potassium Sorbate in Skincare
Earlier on the blog, we explored the use of benzyl alcohol in skincare, which serves a similar purpose to Potassium sorbate.
Collagen and Hyaluronic Acid Supplements
Collagen and Hyaluronic acid are popular ingredients in skincare, but they can also be very beneficial when ingested in supplements or juices.
Health Benefits of Resveratrol Supplements
Read on for the top 3 health benefits of resveratrol, a powerful antioxidant found commonly in red wine and grape juice.
Castor Oil for Hair Care: Clinical Evidence
Castor Oil can smooth and moisturize the hair, and some people use it on the scalp, eyelashes, and eyebrows in the hopes of boosting hair growth.
Glycolic Acid for Scalp Care: Clinical Evidence
We overview the evidence for glycolic acid toners as a dry-scalp treatment, determining whether the trend is viable.
Iron supplement health claims: a clinical perspective
Iron is an important mineral in your diet. We’ll overview the health claims on iron supplements to evaluate the benefits and health considerations.
What are Structure/Function Claims?
Nutritional claims often involve something known as Structure/Function Claims, today we’ll take a deep dive into what these are.
Is Cat’s Claw Backed by Clinical Trials?
Cat’s claw is a commonly used dietary supplement derived from a vine native to the Amazon rainforest.
What are Consumer Perception Studies?
Find out more about Consumer Perception Studies in skincare and supplement clinical trials.
Is Gua Sha backed by Clinical trials?
Gua Sha is an Eastern Asian healing technique involving skin massage intended to increase microcirculation and relieve blood stagnation.
Meet Patrick Renner, Co-founder and COO
In order to learn more about the team behind Citruslabs, we spoke with Co-founder and COO, Patrick Renner.
Meet Jodi Nicolli, Citruslabs Customer Success Manager
In order to learn more about the team behind Citruslabs, we spoke with Customer success manger, Jodi Nicolli.
Susanne Mitschke, Citruslabs CEO
In order to learn more about how Citruslabs can help you manage your clinical trials, we spoke with founder and CEO, Susanne Mitschke.