Category: Clinical trials for brands

The Importance of Animal Clinical Trials: Advancing Pet Health

As pet owners, we all want the best for our furry friends. Ensuring their health and well-being is a top priority, and one of the critical ways this is achieved is through animal clinical trials. These trials play a significant role in advancing veterinary medicine, leading to better treatments, preventive measures, improving pet health products, and overall care for pets. In this article, we'll explore the importance of animal clinical trials and how they contribute to impro

By Ben Brockman

Why Good Manufacturing Practices are The Gold Standard for Product Safety

Imagine buying a skincare serum that claims to be "all-natural," only to find out it’s contaminated with harmful bacteria. Or a dietary supplement that promises high potency but delivers inconsistent results with each bottle. These are the kinds of risks Good Manufacturing Practices (GMP) aim to eliminate. GMP guidelines ensure that products (whether supplements, cosmetics, or skincare) are manufactured under strict quality control measures, reducing the chances of contaminat

By Ben Brockman

What Does USP Verified Mean on Supplements?

Learn what “USP Verified” means on supplements, why it matters for product quality and safety, and how brands can benefit from this trusted certification.

By Ben Brockman

What Does USP Verified Mean on Supplements?

Learn what “USP Verified” means on supplements, why it matters for product quality and safety, and how brands can benefit from this trusted certification.

By Ben Brockman

The Power of Interventional Studies

Interventional studies provide gold-standard clinical evidence for consumer brands. Learn how to use them to build trust and validate product claims.

By Ben Brockman

What Brands Need to Know About Recall Bias

Recall bias can distort clinical trial outcomes. Learn what it is, why it matters in consumer health research, and how to reduce its impact effectively.

By Ben Brockman

What is Confirmation Bias in Clinical Trials?

Learn how confirmation bias can affect clinical trial outcomes and how consumer health brands can mitigate its impact to ensure credible results for making marketing claims.

By Ben Brockman

How Ethical Sourcing Boosts Consumer Trust

Explore how ethical sourcing of ingredients and eco-conscious clinical trials elevate wellness brands, build trust, and support sustainability in product development.

By Ben Brockman

The Science Behind Cosmetic Formulation

Meta Description: Discover the science of cosmetic formulation, from ingredient selection to clinical testing. Learn how brands create safe, effective beauty products.

By Ben Brockman

How Is Clinical Trial Data Analyzed?

Learn how clinical trial data is analyzed step-by-step, including the role of decentralized clinical trials, statistical tests, and avoiding bias for reliable results.

By Ben Brockman

The Future of Clinical Trials in 2025

Discover the trends shaping clinical trials in 2025, from AI and decentralized trials to ethical practices and affordability, transforming product validation for brands.

By Ben Brockman

How to Market a New CPG Product

Learn how to market a CPG product with strategies like digital marketing, packaging design, influencer partnerships, clinical validation, and trial campaigns for success.

By Ben Brockman

The Science Behind Double Blind Studies

Learn what a double blind study is, how it works, and why it’s the gold standard in clinical research for skincare, supplements, and pet health claims.

By Ben Brockman

The Role of Social Media in False Advertising

Explore how social media fuels false advertising, influencing consumer behavior with deceptive product claims. Learn to identify red flags and avoid being misled.

By Ben Brockman

The Evolution of Decentralized Clinical Trials

Explore the rise of decentralized clinical trials, how technology drives accessibility, and their transformative impact on clinical research and participant engagement.

By Ben Brockman

The Top Tools for CPG Marketing Analysis

Explore essential tools for CPG marketing analysis to gain insights on consumer trends, campaign effectiveness, and competitor activity for data-driven brand strategies.

By Ben Brockman

CPG Industry Trends for 2024

Discover the latest CPG industry trends in 2024, from technological innovations to consumer behavior shifts. Stay ahead with our in-depth analysis of the evolving CPG landscape.

By Ben Brockman

Enhancing Your Brand: The Impact of Clinically Validated vs. Clinically Tested Claims on Supplement Products

In the competitive supplement industry, the credibility and appeal of your products hinge significantly on the strength of your health claims. As a supplement company, understanding the difference between "clinically validated" and "clinically tested" claims can be a game-changer for your brand. This article discusses how these distinctions can elevate your product's market position, enhance consumer trust, and ensure compliance with marketing regulations.Clinically Validated vs. Clinically Test

By Susanne Mitschke

The Role of Influencers and Social Media in Supplement Marketing Strategies

The rise of influencers and social media platforms has changed the way brands promote their products. Nowhere is this more evident than in the realm of supplement marketing. With health and wellness trends on the rise, consumers are turning to social media influencers for guidance on the latest products and trends. In this article, we'll explore the role of influencers and social media in supplement marketing strategies, as well as shed light on the essential FTC guidelines that supplement brand

By Anna Jakubowitz

Leveraging AI: Predictive Analytics in Supplement Product Development

The supplement industry is constantly evolving to meet the demands of consumers seeking health and wellness solutions. With advancements in technology, supplement brands are increasingly turning to artificial intelligence (AI) and predictive analytics to streamline their product development processes. Leveraging AI in this domain offers numerous advantages, revolutionizing the way supplements are formulated, tested, and brought to market based on consumer preference analysis. Supplement Product

By Anna Jakubowitz

Nootropics: Strategic Approaches for Brands in a Rapidly Growing Market

As the demand for cognitive enhancement supplements continues to surge, nootropics have become a focal point for brands aiming to provide effective solutions. To excel in this dynamic market, brands must focus on substantiated product claims rather than relying on transient hype. Let’s dive into strategic approaches that can empower brands to not only survive but thrive in the competitive nootropics market.The hype around the nootropics marketIn recent years, the nootropics market in the USA has

By Anna Jakubowitz

From Beach Rescue to Pet Health Breakthroughs

Discover how a beach rescue led to Anna's lifetime bond with her dog Winston and her personal excitement for Citruslabs's venture into pet health and wellness.

By Anna Jakubowitz

Understanding the FTC's Endorsement Guides

The FTC's Endorsement Guides cover a wide-range of topics related to advertising wellness products. Read this article to gain a better understanding.

By Bethany Schoengarth

False Advertising: Don’t make Implied Claims!

The way you talk about your products can make or break your brand. That's right, I'm talking about the treacherous terrain of product claims, especially the sneaky ones - implied claims. Let's dive in and unpack these, ensuring you steer clear of them while still making your mark. What Are Implied Claims?Implied claims are indeed sneaky. They're not always obvious, but they're there, influencing your messaging and potentially getting you into trouble. These are the suggestions or hints about you

By Bethany Schoengarth

FDA Labeling Requirements for Cosmetics

MoCRA was signed into law in December 2022. These FDA labeling requirements will help you stay compliant with new regulations for cosmetic brands.

By Bethany Schoengarth

Glow Up: 10 Skincare Launch Ideas

Do you need skincare launch ideas to kick off your marketing brainstorm? We have 10 ideas to help you stay authentic to your brand while attracting customers.

By Bethany Schoengarth

Meet Dr. Swathi Varanasi, Principal Investigator at Citruslabs

We've recently welcomed a brilliant mind to the Citruslabs team and we're thrilled to introduce you to our new Principal Investigator, Dr. Swathi Varanasi. With a passion for clinical research that's as boundless as her curiosity, Swathi brings a fresh perspective and a wealth of knowledge to our team.She's not just here to make waves in the world of wellness and clinical trials; she's here to dive right in and help you navigate the exciting journey ahead. We sat down with Dr. Swathi to ask her

By Citruslabs Staff

What to Expect: Participating in Supplement Clinical Trials

Getting involved in clinical research is a fantastic way to contribute to the development of new consumer products, including supplement and vitamin formulas. It can be somewhat daunting to begin the process if you aren’t sure what to expect, so we have compiled some general guidelines for volunteers joining supplement clinical trials for the first time. Many people can be deterred from participating in research because of the rampant misconceptions about the process, making it all the more impo

By Morgan Carpenter

FTC Says, “No More Fake Reviews”

The FTC has introduced a new rule aimed at curbing illicit reviews. These deceptive practices include using fake reviews, suppressing honest negative reviews, and paying for positive reviews.

By Susanne Mitschke

FAQs about Consumer Perception Studies

To address the gaps in knowledge many brands have about consumer perception studies, we’ll unpack some of the most common questions we hear about them

By Morgan Carpenter

The Demand for Transparency in Supplements

Supplement consumers are increasingly conscious about what they put into their bodies. This means that demand has soared for transparency and ingredient integrity.

By Morgan Carpenter

Working With Influencers: FDA Guidelines

Working with social media influencers to promote your health and wellness brand online can be a great way to round out your marketing strategy.

By Morgan Carpenter

Brand Feature: Joyspring Genius Drops

We conducted a clinical trial with Joyspring to test out their Genius Drops, a supplement aimed at improving focus and overall mood in children.

By Morgan Carpenter

Explaining Consumer Perception Studies

Consumer perception studies are one of the most popular options for brands looking to create product claims without breaking the bank.

By Morgan Carpenter

Why is Tea Tree Oil used in Skincare?

Tea tree oil is one of the most popular natural ingredients in skincare. It can be found in various products targeting acne, oiliness, and scalp care.

By Morgan Carpenter

What to do for Oily Dehydrated Skin

Even if you have combination or oily skin, you may struggle with dehydration and irritation, as well as visible dullness.

By Morgan Carpenter

Collagen and Hyaluronic Acid Supplements

Collagen and Hyaluronic acid are popular ingredients in skincare, but they can also be very beneficial when ingested in supplements or juices.

By Morgan Carpenter

What are Structure/Function Claims?

Nutritional claims often involve something known as Structure/Function Claims, today we’ll take a deep dive into what these are.

By Morgan Carpenter

Is Gua Sha backed by Clinical trials?

Gua Sha is an Eastern Asian healing technique involving skin massage intended to increase microcirculation and relieve blood stagnation.

By Morgan Carpenter

Susanne Mitschke, Citruslabs CEO

In order to learn more about how Citruslabs can help you manage your clinical trials, we spoke with founder and CEO, Susanne Mitschke.

By Morgan Carpenter

The 4 pillars of ethical trial practice

While the Good Clinical Practice (GCP) guide is now mandatory for most clinical trials, it is still important that researchers review ethical guidelines.

By Joanna Thomson

The 4 ‘E’s of patient engagement

Our ultimate blueprint to patient recruitment tackles the four underlying principles of successful patient engagement today.

By Joanna Thomson